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Photos, wrap of SIMA Image Awards

Aaron Pai and a happy HSS crew
Aaron Pai and a happy HSS crew after winning awards for both Men's and Women's Retailer of the Year. Photos by Shop-eat-surf.
By Tiffany Montgomery
February 10, 2012 7:47 AM

The industry turned out for the SIMA Image Awards at The Grove in Anaheim Thursday, with nominees hoping to take home a coveted Image award.

 

Several brands showed their dominance in their categories again this year.

 

Hurley won the closely watched Men’s Boardshort of the Year for the fourth year in a row, L*Space won Women’s Swim Brand of the Year for the fifth year in a row, Channel Islands won Surfboard of the Year for the fourth year in a row, Billabong Girls won Women’s Apparel Brand of the Year for at least the fourth year in a row and RVCA won Men’s Apparel Brand of the Year for the third consecutive time.

 

Huntington Surf & Sport was also a big winner, taking home both Women’s Retailer of the Year and Men’s Retailer of the Year.

 

Quiksilver had a big night after a dry spell with the Image Awards. The brand won twice last night, for Men’s Marketing Campaign for its promotion of Kelly Slater’s 10th world title, and for Hardgoods Accessory Product of the Year for its Cypher PS+Heat Vest System.

 

Stance won the coveted Breakthrough Brand of the Year award and Maui Nix of Florida won Breakthrough Retailer of the Year.

 

About 750 people attended the event, which was held for the first time at The Grove in Anaheim.

 

See a complete list of winners here. See our slide show, above, for lots of photos from the evening.

 

 



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