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Details on Industry Insight.
Fox Appoints Matthieu Bazil as European General Manager
Feb. 2, 2012 (Irvine, CA): Fox is excited to announce that Matthieu Bazil has joined Fox as its European General Manager. Matthieu is taking over the leadership and management of all Fox European business and will be reporting directly to Peter Fox, CEO.
Hiring Matthieu is part of Fox’s initiative to raise its international brand management to strengthen its position as a global leader in premium Action Sports apparel and footwear.
“The addition of Matthieu is a key part of Fox's global strategy. His understanding of European markets as well as his specific successes in clothing and footwear will be critical assets in the continual development of those segments of our business growth strategy,” said Fox CEO Peter Fox. “Matthieu is a really dynamic and capable guy, and his passion for action sports makes him a perfect cultural fit for Fox. We hit it off immediately, and I am incredibly excited to have him on our team.”
Matthieu said, "Joining Fox is a thrilling opportunity for me to work for a brand with incredible integrity and virtually unlimited growth potential. I have always admired Fox for its authenticity, heritage and great products, so it is an honor to work with Pete and our team to write the next chapter in Fox's history for Europe."
Matthieu brings 15 years of Action Sports apparel and footwear experience and success to Fox in this role, including years in active leadership roles with Adidas, Quiksilver, DC and Oxbow.
About Fox Head, Inc.
Fox has been a global leader in performance action sports apparel since 1974. For three decades, the Fox Head logo has been recognized as a brand synonymous with quality and innovation making Fox the # 1 apparel brand in the motocross industry around the world. The company that helped put motocross on the map also designs, produces and distributes clothing, accessories and related products to over 50 countries to meet the growing demands of the action sports lifestyle. www.foxhead.com