Sponsors
Billabong ▼ 0.000 | PPR ▲ +4.00 | American Apparel ▼ -0.009 | The Buckle ▼ -0.51 | Columbia ▼ -0.66 | Deckers Outdoor ▼ -2.17 | Dicks ▼ -0.48 | Foot Locker ▲ +0.03 | Genesco ▼ -1.37 | Iconix Brand Group ▼ -0.57 | Jarden Corp ▼ -0.06 | Nordstrom ▼ -0.17 | Luxottica ▼ -0.35 | Nike ▼ -0.23 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.11 | Sport Chalet - 0 | Urban Outfitters ▼ -0.39 | VF Corp ▲ +0.16 | Quiksilver ▼ -0.06 | Zumiez ▼ -0.58 | Macys ▼ -0.02 | Tillys ▼ -0.01 |
Readers Say
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
Industry Insight

CFA, WELLS FARGO: Invitation to next "Crystal Ball" breakfast session, "Private Label vs Branded Manufacturing."

STOKES ME: SIMA Humanitarian Fund campaign kicks off this week with "Add-A-Buck" promotions in 76 core-store doors.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Machado re-signs with Reef through 2015

By Press Releases
February 09, 2012 10:46 PM

Press Release:

 

Paddleboard Icon, Jamie Mitchell, also welcomed to the team

 

(Carlsbad, CA) February 9th, 2012 – Cardiff, California’s Rob Machado, 38, surfing’s longtime icon of style, re-signed a footwear deal with Reef, extending their relationship for the next three years. Machado is a traveling ambassador of the Reef Modern Gypsy lifestyle and will represent Reef’s premium leather sandal collection.

 

In addition to re-signing Machado, Reef has also inked a footwear deal with all-round elite waterman and recent ASL/Oakley Big Wave Award recipient for Biggest Paddle in Wave, Jamie Mitchell.

 

Machado has been on the Reef program since 1998 and has been one of the top competitors on the world stage since the early 1990s. Machado’s long reign on the ASP World Championship Tour included a second place finish in 1995 and eight elite Word Tour victories, including the Pipeline Masters in 2000. That year he was also inducted into the Surfers Hall of Fame.

 

When asked about his new deal with Reef, Machado stated, "Reef has been like family over the years. I'm blessed to have such support and killer product and get to do what I love to do. I'm Looking forward to this next chapter."

 

For the past decade, Machado has reaffirmed his love of soulful, stylish surfing. While he continues to impress as a wildcard in various ASP events, Machado has come to represent surfing’s wanderlust, traveling the world to document waves off the beaten path and opening the collective surfing mind to a much wider spectrum of surfboards.

 

In addition to surfing, Machado can often be heard playing his music on various tours and continues to be an activist for clean oceans while giving back to his local community.

 

Jamie Mitchell for ReefReef is also proud to welcome to the team, 10x Molokai to Oahu Paddleboard Race Champion, Jamie Mitchell. The Australian bred competitor travels the world, chasing swells and competing in, and dominating, some of the globe’s most physically challenging endurance paddleboard races.

 

Not to be cast as just a master of paddle boarding, Mitchell is just as renowned for his diverse quiver of wave riding vehicles from short boards, foil boards and even canoe surfing. Mitchell will represent Reef’s most premium line of leather sandals, the Supreme Collection, alongside big wave riding legend, Shane Dorian.

 

The always-poised Jamie Mitchell added, “I'm honored to be joining the Reef team. Reef has an amazing group of athletes, many of which I have looked up to for a long time. To have the opportunity to share what I do with the rest of the Reef team is really exciting. I've always set out to be adaptable and to enjoy the ocean in as many ways as possible, to have Reef's support means a lot to me and inspires me to chase my dreams and push them as far as I can.”

 

Head to Reef.com to follow Rob Machado and Jamie Mitchell.

 

About Reef

Reef is the exotic surf brand enabling your

journey of discovery…since 1984

 

Our purpose is to provide premium, comfortable, and innovative products in a sustainable manner. We are guided by the sea. www.reef.com

 


Articles You Might Have Missed