Billabong ▲ +0.010 | PPR ▲ +0.80 | American Apparel ▲ +0.07 | The Buckle ▼ -0.99 | Columbia ▼ -0.38 | Deckers Outdoor ▼ -1.94 | Dicks ▼ -0.92 | Foot Locker ▼ -4.02 | Genesco ▼ -3.05 | Iconix Brand Group ▼ -2.52 | Jarden Corp ▼ -0.17 | Nordstrom ▼ -0.42 | Luxottica ▲ +0.45 | Nike ▼ -2.24 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.04 | Sport Chalet - 0 | Urban Outfitters ▼ -0.15 | VF Corp ▼ -1.17 | Quiksilver ▲ +0.46 | Zumiez ▼ -0.62 | Macys ▼ -1.48 | Tillys ▲ +0.15 |
Ticker Sponsor
Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

More Professional Services...
Readers Say
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.

Tiffany Montgomery
Print This Article

Boardworks Surf announces new rescue division

By Press Releases
February 01, 2012 1:46 AM

Press Release:


Encinitas, CA (January 31, 2012) Mike Fox owner of Boardworks and former Hawaiian Lifeguard, has teamed up with California Lifeguard Steve Reuter, rescue equipment designer, to create a new vision for water rescue products. Together they have developed a line of Rescue Boards that are stronger, safer and more innovative than any other product on the market.


This is a natural turn of events, noted Fox. “Bringing Steve into the equation at Boardworks makes sense. Boardworks has an excellent track record as an innovative products company. Steve has an excellent record as a designer of authentic rescue products. Very stoked about the opportunity.”


Reuter has been a professional Lifeguard since 1976 and continues to work as a Rescue Boat Captain in Southern California. Twice awarded the Medal of Valor for bravery, Reuter has saved countless lives over his long career. Steve also has a love of the ocean; his passions are surfing, scuba diving and sailing.


He has been a commercial diver, surf instructor and martial artist as well. Using his lifeguard knowledge and experience, Steve designed the number one rescue board in the country in 1999. Now joining the team at Boardworks, he continues to design and improve water rescue products for emergency response agencies across the country.


Fox was the youngest Lifeguard for the City and County of Honolulu, an avid waterman who loves surfing, paddling and competitive swimming. Mike has always maintained his love for the water and kept a close relationship with his Hawaiian Lifeguard roots.


Mike a strong competitor, took two first place finishes in the 2010 United States Lifesaving Association National Championships in Huntington Beach for his division. In May of 2010, Fox purchased Boardworks. As Mike says, “its been game on ever since. “


Boardworks is building three types of craft that water rescue professionals will use to save lives. These products can be used in a wide variety of aquatic emergencies including swift water rescue, flood situations and ocean rescues. The product launch will be at the Firehouse World in San Diego Feb 21 and continue on at the CSLSA, USLA shows.


“We are looking forward to showing our collection of inflatable boards and specialty items, including the patented Multi-Chamber Inflatable Rescue boards, bases and buoys and an excellent collection of TEC hard use rescue boards,” noted Reuter.


“Starting a Rescue Division makes great sense,” added Fox. “ Steve and I have the background and it is a very logical extension for Boardworks. We have unique inflatable boards, and pads and a good line of TEC molded epoxy boards. Steve’s experience makes this all a natural. We look forward to seeing everyone out on the show circuit next month.”


For more info contact Steve Reuter at rescuesentinel@aol.com.


About Boardworks Surf 

At Boardworks we are passionate about all things to do with the water lifestyle we all embrace. Our goal is to share that passion, to promote respect for the planet, it’s creatures and each other and to make stand up paddle and surfing more fun for more people. Boardworks represents some of the best shapers in the world and bring their premier SUP and Surf models to the global water community manufactured with our proprietary construction technologies.


Our SUP brands include Paddle Surf Hawaii, Rusty, Infinity, Badfish, Ohana, Dennis Pang, Morrelli and Melvin. Our surf brands include Hynson, Von Sol, Aipa, Kane Garden, Dewey Weber, Bruce Jones and more.


For more info go to www.boardworkssurf.com


or follow us on Facebook at www.facebook.com/boardworkssurf.



Articles You Might Have Missed