Billabong ▲ +0.005 | PPR ▲ +9.10 | American Apparel ▼ -0.042 | The Buckle ▲ +0.25 | Columbia ▲ +1.35 | Deckers Outdoor ▲ +0.27 | Dicks ▲ +0.47 | Foot Locker ▲ +0.22 | Genesco ▲ +0.34 | Iconix Brand Group ▲ +0.43 | Jarden Corp ▲ +0.31 | Nordstrom ▼ -1.04 | Luxottica ▲ +2.05 | Nike ▲ +1.77 | Pacific Sunwear ▼ -0.121 | Skullcandy ▼ 0.00 | Sport Chalet - 0 | Urban Outfitters ▲ +0.20 | VF Corp ▲ +1.74 | Quiksilver ▲ +0.020 | Zumiez ▲ +0.19 | Macys ▼ -1.07 | Tillys ▼ -0.33 |
Ticker Sponsor
Readers Say
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Industry Insight

CIT: West Coast team featured in Fashion Manuscript.
FSG LAWYERS: Represented Loomworks Apparel (P.J. Salvage) on its acquisiton by Delta Galil.

Details on Industry Insight.

Tiffany Montgomery
Print This Article

Boardworks Surf announces new rescue division

By Press Releases
February 01, 2012 1:46 AM

Press Release:


Encinitas, CA (January 31, 2012) Mike Fox owner of Boardworks and former Hawaiian Lifeguard, has teamed up with California Lifeguard Steve Reuter, rescue equipment designer, to create a new vision for water rescue products. Together they have developed a line of Rescue Boards that are stronger, safer and more innovative than any other product on the market.


This is a natural turn of events, noted Fox. “Bringing Steve into the equation at Boardworks makes sense. Boardworks has an excellent track record as an innovative products company. Steve has an excellent record as a designer of authentic rescue products. Very stoked about the opportunity.”


Reuter has been a professional Lifeguard since 1976 and continues to work as a Rescue Boat Captain in Southern California. Twice awarded the Medal of Valor for bravery, Reuter has saved countless lives over his long career. Steve also has a love of the ocean; his passions are surfing, scuba diving and sailing.


He has been a commercial diver, surf instructor and martial artist as well. Using his lifeguard knowledge and experience, Steve designed the number one rescue board in the country in 1999. Now joining the team at Boardworks, he continues to design and improve water rescue products for emergency response agencies across the country.


Fox was the youngest Lifeguard for the City and County of Honolulu, an avid waterman who loves surfing, paddling and competitive swimming. Mike has always maintained his love for the water and kept a close relationship with his Hawaiian Lifeguard roots.


Mike a strong competitor, took two first place finishes in the 2010 United States Lifesaving Association National Championships in Huntington Beach for his division. In May of 2010, Fox purchased Boardworks. As Mike says, “its been game on ever since. “


Boardworks is building three types of craft that water rescue professionals will use to save lives. These products can be used in a wide variety of aquatic emergencies including swift water rescue, flood situations and ocean rescues. The product launch will be at the Firehouse World in San Diego Feb 21 and continue on at the CSLSA, USLA shows.


“We are looking forward to showing our collection of inflatable boards and specialty items, including the patented Multi-Chamber Inflatable Rescue boards, bases and buoys and an excellent collection of TEC hard use rescue boards,” noted Reuter.


“Starting a Rescue Division makes great sense,” added Fox. “ Steve and I have the background and it is a very logical extension for Boardworks. We have unique inflatable boards, and pads and a good line of TEC molded epoxy boards. Steve’s experience makes this all a natural. We look forward to seeing everyone out on the show circuit next month.”


For more info contact Steve Reuter at rescuesentinel@aol.com.


About Boardworks Surf 

At Boardworks we are passionate about all things to do with the water lifestyle we all embrace. Our goal is to share that passion, to promote respect for the planet, it’s creatures and each other and to make stand up paddle and surfing more fun for more people. Boardworks represents some of the best shapers in the world and bring their premier SUP and Surf models to the global water community manufactured with our proprietary construction technologies.


Our SUP brands include Paddle Surf Hawaii, Rusty, Infinity, Badfish, Ohana, Dennis Pang, Morrelli and Melvin. Our surf brands include Hynson, Von Sol, Aipa, Kane Garden, Dewey Weber, Bruce Jones and more.


For more info go to www.boardworkssurf.com


or follow us on Facebook at www.facebook.com/boardworkssurf.



Articles You Might Have Missed