Sponsors
Billabong ▲ +0.005 | PPR ▼ -7.45 | American Apparel ▼ -0.007 | The Buckle ▼ -0.26 | Columbia ▲ +0.02 | Deckers Outdoor ▼ -2.73 | Dicks ▼ -0.30 | Foot Locker ▼ -0.28 | Genesco ▼ -0.20 | Iconix Brand Group ▼ -0.23 | Jarden Corp ▲ +0.60 | Nordstrom ▼ -0.48 | Luxottica ▼ -0.38 | Nike ▲ +0.28 | Pacific Sunwear ▼ -0.12 | Skullcandy ▼ -0.05 | Sport Chalet - 0 | Urban Outfitters ▼ -0.44 | VF Corp ▲ +0.41 | Quiksilver ▲ +0.05 | Zumiez ▼ -0.75 | Macys ▼ -0.35 | Tillys ▼ -0.12 |
Ticker Sponsor
Readers Say
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Industry Insight

SIA: State of the snow industry videos. TAYLOR DIGITAL: Website tools to increase sales.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Billabong goes global with interactive initiative

By Press Releases
February 15, 2012 10:49 PM

Press Release:

 

BILLABONG GOES GLOBAL WITH “LIFE’S BETTER IN BOARDSHORTS”

 

IRVINE, CA, USA — (February 15, 2012) — Life’s Better in Boardshorts, a Billabong initiative designed to capture the moments that enrich our individual summer experiences, has officially gone into launch mode.

 

The interactive project calls on people to use the Instagram app to take a photo of whatever it is that makes their life better and then upload the image to a communal gallery at www.billabong.com/lifesbetter.

 

The payoff for sharing the photo is twofold. Each entry is eligible for prize packs that include everything from clothes to a surf trip but — more importantly — Billabong will make a $1 donation for each photo received to make life better for some less fortunate members of our global community.

 

The aim is to get 50,000 photos on display to reach Billabong’s donation cap of $50,000 — all of which will be sent to SurfAid International to assist in their humanitarian and disaster relief efforts in one of the surf world’s favorite playgrounds, Indonesia’s Mentawai Islands.

 

The Life’s Better campaign is already well under way, with more than 1000 photos so far uploaded to the website for viewing (and over $1000 raised for SurfAid).

 

Beach lifestyle lovers of all ages can visit www.billabong.com/lifesbetter to see what all the buzz is about and start sharing their own stories. To gain access to the Life’s Better in Boardshorts free movie download click on www.billabong.com/lifesbetter/video

 


More on: Billabong

Articles You Might Have Missed