CIT: James Paterson joins LA office.
AGENDA: Pre-registration and lodging specials for Vegas show, Aug. 17-19.
Details on Industry Insight.
BILLABONG GOES GLOBAL WITH “LIFE’S BETTER IN BOARDSHORTS”
IRVINE, CA, USA — (February 15, 2012) — Life’s Better in Boardshorts, a Billabong initiative designed to capture the moments that enrich our individual summer experiences, has officially gone into launch mode.
The interactive project calls on people to use the Instagram app to take a photo of whatever it is that makes their life better and then upload the image to a communal gallery at www.billabong.com/lifesbetter.
The payoff for sharing the photo is twofold. Each entry is eligible for prize packs that include everything from clothes to a surf trip but — more importantly — Billabong will make a $1 donation for each photo received to make life better for some less fortunate members of our global community.
The aim is to get 50,000 photos on display to reach Billabong’s donation cap of $50,000 — all of which will be sent to SurfAid International to assist in their humanitarian and disaster relief efforts in one of the surf world’s favorite playgrounds, Indonesia’s Mentawai Islands.
The Life’s Better campaign is already well under way, with more than 1000 photos so far uploaded to the website for viewing (and over $1000 raised for SurfAid).
Beach lifestyle lovers of all ages can visit www.billabong.com/lifesbetter to see what all the buzz is about and start sharing their own stories. To gain access to the Life’s Better in Boardshorts free movie download click on www.billabong.com/lifesbetter/video