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Australian Surf Industry Awards set for March

By Press Releases
February 22, 2012 11:20 PM

Press Release:


2012 Australian Surf Industry Awards presented by Surf Retailers Federation Inc


THURSDAY 23rd FEBRUARY 2012: Australia’s Surf Retailers Federation today announced the launch of the inaugural Australian Surf Industry Awards Gala Presentation night to be held at Sydney’s Novotel Manly Pacific.


The evening will feature Awards presentations for categories covering products, brands and retail. Feature awards are set to be Boardshort of the Year, Mens Brand of the Year, Ladies Brand of the Year and Core Boardstore of the Year.



Boardshort of the Year

Wetsuit of the Year

Surfboard of the Year

Surfing Product of the Year

Sunglass style of the Year

Award for Product Innovation


Mens Marketing Campaign of the Year

Ladies Marketing Campaign of the Year


Online Channel Brand of the Year


Sales Office of the Year

Sales Representative of the Year


Womens Brand of the Year

Mens Brand of the Year



Shop fit out of the Year


NSW Retailer of the Year

VIC / Tas Retailer of the Year

SA/NT Retailer of the Year

QLD Retailer of the Year

WA Retailer of the Year


Core Boardstore of the Year


Online Channel Retailer of the Year


Bragging rights will also be settled with a Tag Team surfing event featuring “Brands United” vs “Retail All Stars” to be run before the Awards evening.


Also announced was the hosting of the Australian Surf Industry’s first “Mini Summit”. The Mini Summit is set to build on the success of last October’s inaugural Surf Industry Summit where over 100 retailers and industry executives gathered.


The Mini Summit is set to be an interactive afternoon featuring a keynote presentation from respected retail commentator Jon Bird plus leading retailers and industry executives participating in a panel discussion.


About Jon Bird, CEO, IdeaWorks'

Jon Bird has over three decades’ experience in retail marketing, starting as an advertising copywriter and Creative Director and progressing to agency management.


Jon was a founding partner of IdeaWorks, a specialist retail marketing agency headquartered in Sydney with satellite offices in Brisbane and Melbourne. He is currently IdeaWorks’ CEO, working across a vast range of retail clients from Big W to Dymocks, and a myriad of projects from one-off digital campaigns to complete retail brand reinventions.


Jon is passionate about best practice brand strategy and retail marketing and undertakes annual overseas retail study tours to keep up to date on current trends. Jon also holds an MBA from Macquarie Graduate School of Management.


About Surf Retailers Federation Inc

The Surf Retailers Federation Inc (SRF) is a non profit organization, founded by, and run by Surf Retailers. The association serves as the preeminent voice for surf retailers on a grassroots level with manufacturers, suppliers, and other associations.


The Surf Retailers Federation works to improve the overall vibrancy and business opportunities for the surf industry and its members. Central to this are its two annual flagship events;

- the SRF Industry Awards / Mini Summit and

- the Surf Industry Summit


For further information please contact; Anthony.Wilson@SurfRetailers.com.au


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