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Details on Industry Insight.
Torrance, CA – From best-selling DVDs and a top rated MTV show to a stadium-packing live show, Nitro Circus has established itself as a rambunctious, daredevil powerhouse of actions sports. With Travis Pastrana as the ringleader, Nitro Circus has built an empire of over the top stunts, mayhem and comedy. The Nitro brand is one of the most visible brands in action sports today.
As 2012 sees the reemergence of the Nitro Circus party with a new MTV show, Australian and European live tours and a new 3D movie with a wide theatrical release, the Nitro crew is poised for their biggest bang yet.
Alpinestars has been a longtime supporter and partner of Nitro Circus and its athletes, outfitting them with protective apparel as well as Astars casual apparel. For Spring 2012, Alpinestars is joining the Circus as they introduce the Nitro Circus clothing line designed and produced exclusively by Alpinestars.
“This is a tremendous opportunity for us. Alpinestars has always been a close ally of Nitro and this collaboration is the natural evolution of our partnership,” said Gregg Godfrey, executive producer and creator of Nitro Circus.
“Alpinestars embodies the spirit and ethos of Nitro. Both brands are committed to elevating action sports and pushing the boundaries of the industry and what its participants are capable of. At the same time, we have fun. At the end of the day, this is a fun collaboration.”
The Spring 2012 range of Astars X Nitro Circus apparel features tees, fleece, shorts, hats and accessories. The complete line is now available online and at select Astars retailers.
To celebrate the launch of the Astars X Nitro Circus collaboration, Alpinestars will debut a special edition Always Ride Free retrospective film. The two part series features 16MM film interviews with the Nitro crew and archive footage from Nitro’s vaults. A teaser/preview of the video is available now with a full release in mid-February.
ALWAYS RIDE FREE NITRO SPECIAL EDITION TEASER:
For more information and to view the line visit: http://www.alpinestars.com/nitrocircus