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Alli Sports teams up with YouTube

By Press Releases
February 08, 2012 12:54 AM

Press Release:





“Inside Alli Sports”, “The Frendly Times” and “AWSM on Alli” with Todd Richards

Headline the Offering


February 7, 2012 — Burr Ridge, Ill. – Alli Sports, a division of the NBC Sports Group, and YouTube have teamed up to provide daily original action sports content. Devoted to providing a behind-the-curtain look into the athletes, sports and events that shape the action sports industry, Alli Sports’ YouTube channel will give viewers more amazing content to compliment the offerings on Allisports.com and NBC broadcasts.


Alli Sports has made its name in the events and media world as the organization behind the Summer and Winter Dew Tour, Gatorade Free Flow Tour, Lucas Oil Pro Motocross Championship, and the recently announced partnership with Red Bull to create the Red Bull Signature Series.


In addition, Alli produces more than 130 original hours of TV across NBC and NBC Sports Network; this past year they also began successfully producing short form digital content including The Alli Show, Step by Step, and several other original content franchises which will continue to be available on the Alli Sports YouTube channel and Allisports.com.


Headlining the new YouTube content offering are three new weekly marquee shows: Inside Alli Sports, a weekly news show hosted by Pat Parnell and Angela Sun, providing insightful perspective into the biggest stories in action sports; AWSM on Alli, hosted by legendary snowboarder Todd Richards, giving you his fun and humorous take on the industry; and The Frendly Times, a behind-the-scenes look into the lifestyles of the unique snowboard athletes who comprise the Frends crew.


“I’m super excited to be part of the Alli Sports YouTube channel. AWSM has been a project of mine for a while and to have this platform on YouTube to showcase it is amazing,” said Richards. “What we’re providing on the Alli Sports channel is unique and fun, and with something new every day, viewers will get great access to action sports beyond the competitions.”


With a weekly schedule that includes content from the leading athletes, industry movers and shakers, and premier events in action sports, the Alli Sports YouTube channel is an all-encompassing one-stop site to get your fill on all that is action sports. Viewers can subscribe to the AlliSports channel here http://www.youtube.com/AlliSports.


In addition to Inside Alli Sports, The Frendly Times, and AWSM on Alli, the channel will continue to offer additional content franchises such as A Day With, The Best of Alli, The Alli Show, Step by Step, My Five and more. Below is a taste of what the channel will offer:


- Inside Alli Sports


- Frendly Times


- AWSM on Alli


- Catching Up


- Best of Alli


- The Alli Show


- Step by Step


- My Five


About Alli Sports

Alli Sports, is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products. Alli Sports includes: the Dew Tour, Winter Dew Tour, Lucas Oil Pro Motocross Championship and the Gatorade Free Flow Tour; Alli Media which creates, produces, and distributes original content; Alli RideShop an online retailer carrying top skate and BMX consumer products; and Alli MotoShop an online retailer carrying top moto consumer products. Alli Sports is owned by NBC Sports. More information can be found at www.allisports.com.


About NBC Sports Group

When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites.


Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, French Open, Tour de France and The Kentucky Derby, Preakness and Belmont Stakes.


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