Sponsors
Billabong ▲ +0.005 | PPR ▲ +6.90 | American Apparel ▼ 0.000 | The Buckle ▼ 0.00 | Columbia ▼ 0.00 | Deckers Outdoor ▼ 0.00 | Dicks ▼ 0.00 | Foot Locker ▼ 0.00 | Genesco ▼ 0.00 | Iconix Brand Group ▼ 0.00 | Jarden Corp ▼ 0.00 | Nordstrom ▼ 0.00 | Luxottica ▼ 0.00 | Nike ▼ 0.00 | Pacific Sunwear ▼ 0.00 | Skullcandy ▼ 0.00 | Sport Chalet ▼ 0.00 | Urban Outfitters ▼ 0.00 | VF Corp ▼ 0.00 | Quiksilver ▼ 0.00 | Zumiez ▼ 0.00 | Macys ▼ 0.00 | Tillys ▼ 0.00 |
Ticker Sponsor
Readers Say
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Great insight into the issues
Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.

- By Kevin Bailey, President, Vans
Industry Insight

SHACC: "Endless Summer" party this Friday.
KNOWSHOW: Complete list of exhibitor brands and mobile app available.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

UPDATED: Dyrdek: I'm buying Alien Workshop

By Tiffany Montgomery
January 11, 2012 7:07 AM

 

Editor's note: Updated at 2:38 pm with comments from Burton CEO Mike Rees, at the bottom of the article.

 

Pro skater, television star and entrepreneur Rob Dyrdek made a surprise announcement at the Zumiez $100k party last night.

 

DyrdekRob Dyrdek right before he made his surprise announcement. To his immediate left is Chris Carter.

He grabbed the microphone from Alien Workshop Co-founder Chris Carter and told the hundreds of Zumiez’s employees, athletes and industry executives in attendance that he is buying the legendary skate company from Burton.

 

Alien Workshop has sponsored Rob since he was 11 years old and is based in his hometown of Dayton, Ohio.

 

Rob told me after he left the stage that the due diligence has been done and the deal is all but complete, but the paperwork is not yet signed. But he said it would happen.

 

Rob said he feels a huge emotional connection the founders and to the brand, which he has been with through his entire journey from an unknown Midwest skater to a mega star. While some of his many businesses may come and go, he said he plans to own Alien Workshop forever.

 

Burton bought Alien Workshop in 2008.

 

Burton COO Mike Rees sent a global email to all at the company mid-afternoon on Wednesday confirming that Burton is discussing the sale.

 

Rees's email:

 

"As some of you may have heard, pro skater Rob Dyrdek made an announcement last night at the Zumiez $100K party that he was buying Alien Workshop.

 

"While Rob's message was definitely premature, we did want to confirm that we are in an open dialog with him about a possible purchase. At this point, please note that nothing is confirmed, and we will absolutely do a formal announcement when and/or if that transition happens."

 

 

 


Articles You Might Have Missed