Sponsors
Billabong ▼ -0.005 | PPR ▼ -2.95 | American Apparel ▼ -0.060 | The Buckle ▼ -0.79 | Columbia ▼ -1.19 | Deckers Outdoor ▼ -0.29 | Dicks ▼ -0.68 | Foot Locker ▼ -0.02 | Genesco ▼ -1.16 | Iconix Brand Group ▼ -0.62 | Jarden Corp ▼ -1.24 | Nordstrom ▼ -0.89 | Luxottica ▼ -0.35 | Nike ▼ -1.40 | Pacific Sunwear ▼ -0.10 | Skullcandy ▼ -0.15 | Sport Chalet - 0 | Urban Outfitters ▼ -0.49 | VF Corp ▼ -0.17 | Quiksilver ▲ +0.01 | Zumiez ▼ -0.40 | Macys ▼ -0.88 | Tillys ▼ -0.06 |
Readers Say
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
Industry Insight

CFA, WELLS FARGO: Invitation to next "Crystal Ball" breakfast session, "Private Label vs Branded Manufacturing."

STOKES ME: SIMA Humanitarian Fund campaign kicks off this week with "Add-A-Buck" promotions in 76 core-store doors.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Surf Expo photo-rama

By Shelby Stanger
January 15, 2012 9:49 AM

 

Surf Expo was busy on Friday, and was most likely another record day considering that the show was up almost 40% over last year’s attendance on day one.

 

“Today is typically the strongest day, and from the looks of the floor today, it's packed,” said Surf Expo Trade Show Director Roy Turner while walking the floor.

 

One thing that stood out was the large standup paddle section. Roy said there were 80-plus standup paddle manufacturers showing.

 

There was also a substantial skate/lifestyle section.

 

“It seemed like there are a lot of more items I would buy compared to other years,” said Ryan Clements, who helps run and buy for Skatepark of Tampa.

 

Roy said skate manufacturer numbers were actually the same as previous years, but there were more street and youth culture lifestyle brands showing for the first time.

 

For example, this was Brixton’s first Surf Expo show, and when I walked by their booth, they busy writing orders.

 

The mood continued to be positive all day long. I talked to a variety of retailers who all said that their holiday season was solid, especially a few days before the 25th of December.

 

“Black Friday was great, then it slowed, then we had a big blast the two weeks just before Christmas,” said Thomas Hogan who owns Warm Winds in Rhode Island.

 

It was a pretty common theme from everyone I talked to, and most people were excited about future bookings.

 

“I talked to Seth and Aaron (of Agenda) this past week, and if they have a good show, which they did, the positivity transfers from their show to our show to wherever everyone goes next, so it's great,” said Roy.

 

“If you look around, everyone is writing orders, so we’re all pretty happy.”

 

We have lots of photos from the show floor on Friday, above.

 

See photos from Thursday here.

 

 

 


More on: Surf Expo

Articles You Might Have Missed