Sponsors
Billabong ▲ +0.015 | PPR ▲ +0.55 | American Apparel ▼ 0.000 | The Buckle ▲ +0.66 | Columbia ▲ +0.36 | Deckers Outdoor ▲ +1.92 | Dicks ▲ +0.78 | Foot Locker ▲ +1.03 | Genesco ▲ +1.62 | Iconix Brand Group ▲ +0.72 | Jarden Corp ▲ +1.48 | Nordstrom ▲ +1.57 | Luxottica ▲ +0.29 | Nike ▲ +1.74 | Pacific Sunwear ▼ -0.01 | Skullcandy ▲ +0.08 | Sport Chalet - 0 | Urban Outfitters ▲ +0.05 | VF Corp ▲ +2.71 | Quiksilver ▲ +0.07 | Zumiez ▲ +1.26 | Macys ▲ +1.31 | Tillys ▲ +0.26 |
Readers Say
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
Industry Insight

SDSI recaps FundSource OR success. Four reasons for B2B companies to embrace ecomm from NuORDER.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Spy to sponsor Winter X Games in eyewear category

By Press Releases
January 25, 2012 12:22 AM

Press Release:

 

Platoon Goggle Sets-Up Under Big Top

 

CARLSBAD, Calif.—SPY® today announced its title eyewear sponsorship of Winter X Games 2012, Jan. 26 through Jan. 29, 2012 in Aspen, Colo.

 

“The SPY crew is amping on this sponsorship because it properly underscores our commitment to snow sports generally and at the same time allows us to back the tremendous talent we have on our snow team roster,” says Kevin Casillo, SPY marketing manager.

 

“Our snowboarders, skiers and snowmobilers put a lot of preparation and training toward this contest so we’re stoked to help make the X Games rad for them and the fans in attendance.”

 

SPY athletes slated to compete in the big show include SPY’s reigning Winter X Games Europe SuperPipe Gold Medalist Louie Vito; reigning Winter X Games Europe Ski Slopestyle Gold Medalist JF Houle; Women’s SuperPipe charger Sarka Pancochova; and previous Gold and Silver Medal Freestyle Snowmobile Winner Justin Hoyer.

 

“Louie Vito has been gaining momentum going into this event, we know he’s capable of pulling-off some big moves and he’s definitely a threat to take gold in Men’s SuperPipe,” said Casillo.

 

“JF and Sarka are capable of big results, as well, and Justin is planning on doing something huge, so it’s going to be exciting.”

 

The on-site SPY tent will host rider autograph sessions, games and serve as a demo station for the all-new SPY Platoon goggle: the biggest, cleanest, technical spherical goggle available.

 

The Platoon is equipped with fog-free, optically-correct and distortion-free ARC® (Accurate Radius Curve) spherical dual lens; the SPY-patented Scoop® venting system; triple-layer Isotron™ face foam featuring moisture-wicking Dri-Force™ fleece; dual-adjustment, silicone-ribbed strap; and 100% UV protection.

 

“We couldn’t be happier with the feedback we’ve gotten on the Platoon so far,” says Brent Sandor, SPY brand manager.

 

“Naturally, Winter X is the ideal venue for unveiling the Platoon goggle to ski and snow enthusiasts on a grander stage. It’s where some of the most technical riding goes down, so it’s a perfect match. If you haven’t seen it yet do yourself a favor, stop by the SPY tent in Aspen and take the Platoon on some laps. You’ll be crying tears of joy, but your Platoons will be crystal clear. ”

 

For the complete Winter X tune-in schedule, go to espn.go.com/action/xgames/winter/2012/schedule.

 

For more information about SPY, log-on at www.spyoptic.com and for on-site updates from SPY at X Games go to www.facebook.com/spyoptic.

 


More on: Spy, Winter X-Games

Articles You Might Have Missed