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SIA creates backcountry experience for 2012

By Press Releases
January 17, 2012 7:54 PM

Press Release:


Snow Show's BC Experience will showcase backcountry experts,

equipment & safety practices


WASHINGTON, DC (January 16, 2012) - To educate retailers on the latest in backcountry-specific products and safety practices, SIA will unveil the Backcountry Experience exhibit at the upcoming 2012 Snow Show (Jan. 26-29) in Denver, Colorado. The Backcountry Experience will focus on the latest in hardgoods, accessories and “Must Knows” in safety practices before heading out into the backcountry.


Whether splitboarding, alpine touring, telemark skiing or hiking up a boot pack; once you step beyond the boundaries, you’re on your own. In the backcountry, the right equipment and knowledge are not important but essential and for retailers, outfitting their customers with the right gear and safety knowledge is key to becoming the local expert.


To up retailers’ backcountry knowledge, the Snow Show’s Backcountry Experience (Booth #4506) will highlight the best gear, accessories and gather backcountry experts Dean Cummings, Mike Hattrup and Jeremy Jones to share their insights on proper route finding, gear trends, beacon basics, avalanche warning signs and more.


“It’s incredibly exciting to see the amount of growth that freeriding, backcountry and splitboarding are experiencing. Every season more and more riders are eager to push the traditional limits and explore deeper into the backcountry. The Backcountry Experience exhibit at the 2012 Snow Show will put the category front and center for the entire marketplace to see,” commented Jeremy Jones, owner of Jones Snowboards.


Product Categories:


Splitboards- boards, boots, bindings

Freeride/Backcountry- skis, boots, bindings

Backcountry Touring & Mountaineering- skis, boards, boots, bindings

Accessories- beacons, skins, crampons, probes, shovels, avalanche bags, packs, etc.

Daily Events (Detailed schedule available at: siasnowshow.com/backcountry):


10A-4P  Beacon Searches with Tailgate Alaska & Tailgate BC Crew


12:30P  Lunchtime Expert Clinics


5P  Happy Hour - live music, films, refreshments


6P  Beacon Search Winners Announced


9A-6P  Register for Uphill/Downhill Challenge at On-Snow Demo


For 24/7 updates on all things 2012 Snow Show, be sure to visit the SIA Social Dashboard to stay connected with us through the SIA Facebook page, SIA’s Latest and on Twitter -- we’ll be sending highlights before and during the Show to keep you in the know. When tweeting about the Show, please add #SIA12 to join in on our Twitter feed.


About SIA 

SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, SnowSports RetailTRAK and Executive Market Summary.


SIA helps grow the industry with consumer initiatives and websites, snowlink.com and wintertrails.org, marketing products, services and programs helping our Members operate more efficiently, bring their products to market and increase participation in snow sports. Subaru is the official vehicle of SnowSports Industries America (SIA), the 2012 SIA Snow Show and On-Snow Demo/Ski-Ride Fest and Winter Trails. For more information, check out snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: 703.556.9020, Fax: 703.821.8276, Email: PR@snowsports.org.



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