Sponsors
Billabong ▲ +0.005 | PPR ▼ -7.45 | American Apparel ▼ -0.007 | The Buckle ▼ -0.26 | Columbia ▲ +0.02 | Deckers Outdoor ▼ -2.73 | Dicks ▼ -0.30 | Foot Locker ▼ -0.28 | Genesco ▼ -0.20 | Iconix Brand Group ▼ -0.23 | Jarden Corp ▲ +0.60 | Nordstrom ▼ -0.48 | Luxottica ▼ -0.38 | Nike ▲ +0.28 | Pacific Sunwear ▼ -0.12 | Skullcandy ▼ -0.05 | Sport Chalet - 0 | Urban Outfitters ▼ -0.44 | VF Corp ▲ +0.41 | Quiksilver ▲ +0.05 | Zumiez ▼ -0.75 | Macys ▼ -0.35 | Tillys ▼ -0.12 |
Ticker Sponsor
Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

More Professional Services...
Readers Say
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
Industry Insight

SIA: State of the snow industry videos. TAYLOR DIGITAL: Website tools to increase sales.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Photos and wrap from Day 1 of OR

By Shelby Stanger
January 20, 2012 5:58 AM

The Outdoor Retailer show was packed the first day in Salt Lake City, Utah. And there’s finally snow in the mountains making for a positive buying atmosphere.

 

Chip Smith who runs the PR for the show said it is their biggest recorded attendance day yet.

 

“We are expecting 21,000 people over the three days, and this is the biggest winter show we have had. I don’t have exact numbers yet, but it will definitely be a record year, as we are looking at a 7% increase from last year already,” he added.

 

Besides aisles of tents, running shoes, backpacks, camping gear, and even a sighting of “Man vs. Wild” star Bear Grylls, there was a big action sports presence at the show.

 

It was brands like Burton’s first OR as well as the debut of Quiksilver’s Mountain Division.

 

“Quiksilver usually just takes the Waterman’s line here, but we’ve been so pleased with the show, we’re increasing our presence with Waterman’s and now Quiksilver’s new Mountain Division,” said John Mills, SVP of Sales for Quiksilver.

 

Besides Quiksilver, there were a few dozen action sports brands that were fairly new to OR.

 

Hurley had a solid presence with a large buildout in the main lobby of the show, displaying its new “Phantom Protect” jacket, which attracted a lot of eyes.

 

Burton had a large booth near Hurley’s, mostly showing its backcountry and technical products.

 

I also saw O’Neill, Skullcandy, Stance, Spy, Von Zipper, Arbor, and many more traditional action sports brands with a bigger presence at this show.

 

“This is our first ‘real’ OR show,” said Von Zipper’s Greg Tomlinson, who was at the summer show, but in a large room with other Billabong brands.

 

“We were here back in August, but this (standalone booth) speaks to a customer base we are actively pursuing for our winter market, and gives us an opportunity to meet new accounts that we haven’t been speaking to in the past at our endemic shows. So far we have been really excited about the new prospects that have come through and even written a few orders contrary to other shows we have been to. People really come here to do business.”

 

Outside of brands, I saw a lot of buyers from shops like REI, the online outdoor retail outlet The Clymb, Backcountry.com and a variety of other outdoor specialty dealers.

 

“Having the action sports section here has been helpful for us because we don’t have to go to as many shows now,” said Kelley Hemminger, a buyer for Backcountry.com. “It also makes the outdoor brands aware of the other side of the industry so they can see the lifestyle side of it compared to just their outdoor world.”

 

We’ll have more stories throughout the week and more pictures tomorrow.

 

 

 

 


Articles You Might Have Missed