Sponsors
Billabong ▲ +0.010 | PPR ▲ +2.40 | American Apparel ▲ +0.31 | The Buckle ▲ +0.25 | Columbia ▼ -0.26 | Deckers Outdoor ▲ +1.49 | Dicks ▲ +1.44 | Foot Locker ▲ +1.55 | Genesco ▲ +1.88 | Iconix Brand Group ▼ -0.22 | Jarden Corp ▲ +0.74 | Nordstrom ▲ +1.75 | Luxottica ▼ 0.00 | Nike ▲ +2.58 | Pacific Sunwear ▲ +0.01 | Skullcandy ▲ +0.31 | Sport Chalet - 0 | Urban Outfitters ▲ +0.85 | VF Corp ▲ +1.45 | Quiksilver ▲ +0.13 | Zumiez ▲ +0.48 | Macys ▲ +1.31 | Tillys ▲ +0.11 |
Ticker Sponsor
Readers Say
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

People's Movement debuts big collection

By Tiffany Montgomery
January 23, 2012 6:30 AM

I must say I was stunned by how much product was being shown at Agenda by the People’s Movement, a new footwear brand owned by Kevin Flanagan.

 

The brand is a startup, and I was surprised how much they had accomplished in a short amount of time.

 

The People’s Movement has 18 styles and colors available for a spring delivery on Feb. 15 and 30 styles and colors for fall, with a June delivery.

 

It was the brand’s first trade show, and Kevin said he was anxious during the first hour or so, which started slow. But then more retailers began coming by, and their positive reaction to the line got him excited. So excited that he and brother-in-law Mark Wystrach, who handles marketing for the company, had quite the bar bill later that night.

 

One of the big risks Kevin took financially with the new startup was buying inventory blind - meaning without preorders -  for the spring delivery. He was relieved at the show because retailers responded so well.

 

But now he has a new worry, admittedly a good one to have. The spring delivery is in February and the fall delivery isn’t until June. If the spring inventory sells out, there will be a gap before the brand can deliver more shoes.

 

But that was a concern for a different time. At Agenda, the brand had a basket full of orders and a promise from Dave Nash of Sun Diego for a buildout at Sun Diego’s UTC store that resembles the People’s Movement cardboard-constructed booth at Agenda.

 

The People’s Movement products are eco-friendly, and use plastic bags that wash up on the shores of Bali as a design element. That has gotten the brand interest from stores such as Convert, Randy Brewer’s new environmentally conscious store in Berkeley and Seed Peoples Market at The Camp in Costa Mesa.

 

"The shoe world in our industry has certainly changed over the last 3-4 years and it’s brought some new opportunities including The People’s Movement," Dave Nash of Sun Diego told me. "Flanny’s coming into the market with new fresh ideas on product and with the giveback, concerned for and actually helping the earth mentality…and I think they are doing a great job of 'attacking' the market through a social media blitzkrieg."

 

The company is backed by a group of investors from Connect SDSI, including Jeff Kearl, the Stance CEO and Chairman of Skullcandy.

 

See our slide show, above, for photos of the People’s Movement products.

 

 

 


Articles You Might Have Missed