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Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
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Details on Industry Insight.


Tiffany Montgomery
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More photos from OR

By Shelby Stanger
January 23, 2012 6:00 AM

The Outdoor Retailer Show wrapped up Sunday as one of the first major snow storms of the year rolled into Salt Lake City. The show was packed with elaborate booths, innovative products and a positive buying mood.

 

"This year's Winter Market was the biggest ever, but even more than the increased size we saw a continuation of the enthusiasm and excitement that characterized last year's show," said Darrell Denny, Senior Vice President of Business Development at Nielsen Expositions. "The outdoor industry is recognizing that the community it shares at these annual gatherings is a special thing and that recognition fuels the robust growth of our shared market."

 

Each booth was more impressive then the next with brands showcasing innovative designs. For example,  Columbia had a mini wind tunnel on site to show how wind resistant its new fabric is. Even action sports brands, especially the goggle companies, had new technology they were demontrating at their booths.

 

The OR show made a concerted effort to offer a variety of seminars and onsite events related to the industry. I saw one conference room converted a yoga studio sponsored by Prana and another was converted into full indoor hockey rink where industry brands competed after the first day of the show.

 

There was also a lot of eco-minded and sustainable details throughout -- recycling everywhere, reusable waterbottles at a variety of booths, booths designed from ecofriendly materials and even an organic and vegan food station.

 


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