Sponsors
Billabong ▼ -0.005 | PPR ▲ +0.05 | American Apparel ▲ +0.117 | The Buckle ▲ +0.37 | Columbia ▲ +0.81 | Deckers Outdoor ▲ +2.01 | Dicks ▲ +0.29 | Foot Locker ▲ +0.18 | Genesco ▲ +0.65 | Iconix Brand Group ▲ +0.42 | Jarden Corp ▲ +1.08 | Nordstrom ▲ +0.25 | Luxottica ▲ +0.33 | Nike ▲ +0.45 | Pacific Sunwear ▲ +0.03 | Skullcandy ▲ +0.22 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.36 | VF Corp ▼ -0.08 | Quiksilver ▲ +0.25 | Zumiez ▼ 0.00 | Macys ▲ +0.19 | Tillys ▲ +0.31 |
Ticker Sponsor
Professional Services
Friedman Stroffe & Gerard, P.C.
FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational nee
More Professional Services...
Readers Say
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
Great insight into the issues
Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.

- By Kevin Bailey, President, Vans
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

Mike Mechling joins Roark sales team

By Press Releases
January 04, 2012 11:24 PM

Press Release:

 

Roark™ adds Orange County Powerhouse Mike Mechling to Sales Team

 

Laguna Beach, CA – In a move to bolster their “Core Southern California First” strategy, Roark ™ has added Mike Mechling to their sales team. Mechling will begin seeing select accounts immediately and will be taking appointments for the coming Agenda Tradeshow in Long Beach.

 

“A hardcore surfer and overall hellman, Mike embodies Roark’s spirit of adventurism” said Roark™ founder Ryan Hitzel, continuing, “Mike’s integrity and reputation as a sales rep is practically unmatched in the Orange County area. We also look forward to Mike's ability to help us grow and shape Roark from the ground up."

 

Mechling, who grew up in Orange County got his feet wet at Huntington Surf and Sport in the mid 90’s. Following that, Mechling was hired by Bobby Lockhart to work as his sub-rep for Rusty and DVS.

 

Mechling and Lockhart transitioned from Rusty to Billabong in 2000, later adding Lakai. In 2003, Mechling took on the main rep role for Matix while continuing to work on DVS and Lakai for Lockhart.

 

“I owe Lockhart everything,” said Mechling. “He has been one of my best friends and my mentor in business since day one. Now, landing at Roark 14 years later, I couldn’t be more stoked.”

 

Roark ™ will exhibit at the Long Beach Agenda Tradeshow January 5 and 6 in booth E6-Main Floor.

 

 


More on: Roark, Mike Mechling

Articles You Might Have Missed