CIT: Acquires SoCal-based One West Bank
SDSI: Sports and active lifestyle employment outlook.
MLA: Legal risk management of staging modern sports experiences in non-traditional settings.
Details on Industry Insight.
LAKE FOREST, CA (January 26, 2012) – etnies is excited to welcome Matt “Wilko” Wilkinson to its surf team! Wilko charged his way into the top 30 ASP Men’s World Ranking and warmed people’s hearts with his vividly designed wetsuits and wild ways of life, making etnies proud to call him one of its own. He is celebrated with this video edit: http://etnies.com/blog/2012/1/26/wilko-lands-on-etnies/
The Australian native and 23-year-old goofy-footer knows how to keep things interesting while touring the world and documenting his “badass” life on his blog out2brunch.com. Wilko’s next event will be on his home turf at the Australian Open of Surfing in February.
"Wilko is an incredible talent," said Mike Regan, Global Brand Director. “He's the perfect fit for etnies. His style and personality align well with our brand. We’re very happy to have him and can’t wait to see him surf the 2012 ASP World Tour.”
Wilko’s first etnies video edit can be watched on etnies.com or etnies’ Vimeo and YouTube channels.
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever.
Today, etnies’ vision, led by owner and skateboarder Pierre-André Senizergues, is to remain the leading action sports company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring world class skateboarding, surfing, snowboarding, moto x, BMX and auto teams and continues its dedication by giving back to each of these communities. For additional information, visit etnies.com.