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Details on Industry Insight.
Manhattan Beachwear, Inc. Announces Swimwear Licensing
Partnership with Sperry Top-Sider
CYPRESS, CA- Jan. 30, 2012- Manhattan Beachwear, Inc., announced today the collaborative licensing partnership with Sperry Top-Sider to design, manufacture, market and distribute the first exclusive Sperry Top-Sider Men’s and Women’s Swimwear collections.
The collections will debut at the Miami Swim Show in July 2012 for distribution to the international swim retail community for Resort 2013.
The partnership between Manhattan Beachwear and Sperry Top-Sider will be an extension of the brand's global lifestyle and design vision. The collections will be inspired by men and women who share Sperry’s passion for the sea and the nautical lifestyle that the brand represents
“We are very excited about the opportunity to collaborate with Sperry Top-Sider. They are the leading nautical performance and lifestyle footwear brand and have a truly unique brand philosophy.” said Brenda West, President of Manhattan Beachwear.
“The ability to express the Sperry lifestyle into swimwear for both men and women is very exciting. Swimwear is a natural extension for the brand and the collections will emphasize print, color, detail, fit and Sperry’s unique sensibility We believe we can bring newness and innovative styling to the competitive swim and resort/cover-up category.”
Sperry Top-Sider Swim will be sold as separates. The Women’s collection will be a mix of bikinis, one-pieces and cover-ups that will reach today’s contemporary customer. The Men’s collection will be a unique mix of swim trunks, board shorts, T-shirts and Hoodies. Both collections will be available at select specialty and department stores, as well as Sperry Top-Sider branded stores.
Manhattan Beachwear, Inc is the leading manufacturer of women's swimwear in the US. With over twenty five years’ experience, Manhattan Beachwear, Inc, continues to grow its current roster of brands and services its existing customers in the Junior, Contemporary, and Missy markets.
Manhattan Beachwear, based in Cypress, CA, designs, manufactures, and markets under licenses for Kenneth Cole New York, Kenneth Cole Reaction, Ralph Lauren, Lauren Ralph Lauren, Trina Turk, Nanette Lepore, ABS, Puma, Modern Amusement, Sofia by ViX, Hermanny by ViX, and Hobie. In addition, Manhattan Beachwear manufactures its own brands, La Blanca, 2Bamboo, 24th & Ocean, The Bikini Lab and Maxine of Hollywood.
Brands are sold to a mix of major department stores, as well as the best surf and swim specialty stores nationwide. Distribution includes Everything But Water, Nordstrom, Macy’s, Dillard’s, Bloomingdales, Lord & Taylor, Saks Fifth Ave, Victoria’s Secret, The Buckle and Swim ’n Sport. For more information please visit www.mbwswim.com.
Since 1935, Sperry Top-Sider® has been the leading brand of footwear for those with a Passion for the Sea. From its introduction of the world's first boat shoe, which features the first siped rubber outsole for non-marking traction, to advanced technical fabrication to combat the elements, Sperry Top-Sider remains the vanguard of the nautical lifestyle.
Available at brand retail locations, independent, marine, outdoor and department stores, Sperry Top-Sider® is the official footwear of the Sperry Top-Sider® NOOD Regattas, the US Sailing Team Alpha Graphics, the US Sailing Association, the New York Yacht Club Invitational Cup, the Salt Water Sportsman Seminar Series and the National Safe Boating Council.
Sperry is also sponsoring Team Sperry -- 17 athletes from the U.S. and 18 from Europe who will compete in the sailing events for the 2012 Olympic Games later this year in London.
Based in historic Lexington, Massachusetts, Sperry Top-Sider® is a division of Collective Brands Performance + Lifestyle Group, a subsidiary of Collective Brands, Inc. (NYSE: PSS). For more information, please visit www.sperrytopsider.com.