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LAUNCH LA Announces First Batch Of Approved Exhibitors
Santa Monica, CA (January 3, 2012) LAUNCH LA—a new trade event reserved for select brands to be held at the Barker Hangar in Santa Monica on July 25-26, 2012—is pleased to announce that the event’s panel of advisory jurors has approved the following twenty brands to exhibit at the show.
Baxter Of California
LAUNCH LA was created in order to provide a select group of design-driven brands, influential buyers and media a needed alternative to the trade shows currently available on the West Coast.
The event’s panel of experienced and influential experts screen each potential exhibiting company based on quality, design and originality in order to ensure the event includes the best possible product assortment from leading men’s and women’s contemporary fashion labels, footwear and accessories brands, lifestyle and action sports lines, as well as swim, apothecary, and technical collections.
The event is limited to 150 total brand studios, and structured to accommodate young, emerging labels as well as established designers and collections.
Additional accepted brands will be announced over the coming months as the advisory jury processes their applications. To learn more about each of the first twenty brands to be accepted, continue reading.
AETHER is a pure expression of form and function. By utilizing technologically advanced fabrics in a more sophisticated form, the collection offers sportswear for the outdoor enthusiast who wants function without sacrificing modern design and aesthetics.
Ambsn was launched in 2001 by brothers Dylan and Dustin Odbert, as a fundraiser for their friend, Cameron Clapp, who was hit by a train losing both of his legs and right arm. Cameron's medical bills were covered and he made a speedy recovery, walking on new prosthetics in less than year. The collection is now located in San Clemente CA, selling to the best skate, surf and contemporary shops across the U.S. of A.
Baxter Of California (www.baxterofcalifornia.com)
Baxter Of California was founded by Baxter Finley in 1965 and has been leading thecharge of mens’ grooming for 45 years. Today the brand has a new look and feel with updated packaging, exciting new imagery, new cutting-edge men’s products that target very specific skincare needs, and improved formulations that combine the trusted traditions of science with fine ingredients with nature. Ideal for all skin types, the high-tech assortment works alone or in tandem, providing men with intelligent skincare solutions to anti-aging, shaving, cleansing and basic skincare.
Field Notes (www.fieldnotesbrand.com)
Inspired by the vanishing subgenre of agricultural memo books, ornate pocket ledgers and the simple, unassuming beauty of a well-crafted grocery list, the Draplin Design Company, Portland, Oregon in conjunction with Coudal Partners of Chicago, Illinois bring you “FIELD NOTES” in hopes of offering, “An honest memo book, worth fillin’ up with good information.”
Freedom Artists (www.freedomartists.com)
Freedom Artists is an independent art-based clothing label. Its mission is to provide an environment that allows artists the freedom and independence to create and showcase some of their best work.
Grover is a mens’ basics line that is entirely produced in the USA. It takes a strong position on quality of materials and production as well as impeccable product design. The brand focuses on a few strong silhouettes in order to provide retailers with the ability to make constant and quick reorders.
See Page 2 for more details about exhibitors