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CIT TRADE FINANCE: Middle-market retailers cautiously optimistic for holiday.
Details on Industry Insight.
Encinitas, CA (January 31, 2012)- Ipath Footwear announced today the signing of Kauai-native and pro surfer Evan Valiere.
Growing up in Hawaii, Valiere has been a surfer since day one. His world has always revolved around the ocean and he is considered one of the most complete surfers on the planet. Whether the waves are big or small, his style is the perfect blend of power, grace and fluidity.
Although he can execute all of the contemporary aerial maneuvers, his surfing is best recognized and appreciated threading big barrels in the world's most dangerous waves at Banzai Pipeline.
“My connection to the ocean has always directed my path, which has been in search of the best surf, the best tubes, the biggest rush and sharing those experiences with friends along the way. I am grateful that Ipath is rooted in soul and proud to be able to represent the core of why I’m a surfer in the first place. Ipath makes amazing shoes, has a committed and creative marketing team, legendary athletes and an exceptional logo, blended into a very distinctive brand,” said Evan Valiere on his new sponsorship.
Beyond the world of surf, Valiere also has diverse interests in social responsibility and environmental awareness. His Qi Gong practices help with his health, vitality and focus. Evan holds a deep respect for the natural resources of the islands and aligns himself with like-minded partners who share similar interests.
“Evan has the essence of a true waterman and represents the soulful side of surfing we’re looking to promote through our product and brand. We couldn’t be happier with the partnership and welcome Evan to the family,” said Ipath’s marketing manager, Katie Kilbride.
Please visit ipath.com for more information and check out Evan Valiere during the Volcom Pipe Pro January 23-February 3, 2012.