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Details on Industry Insight.
HURLEY TO DEBUT "FIN," A SHORT FILM AND CORRESPONDING T-SHIRT COLLECTION BY ICONIC WRITER, PRODUCER AND ARTIST C.R. STECYK III
FILM TO DEBUT AT HURLEY'S H SPACE GALLERIES IN COSTA MESA, BALI & JAPAN
Hurley has announced that they will partner with iconic artist C.R. Stecyk III to debut his new short film FIN on February 8th at Hurley's H Space Gallery in Costa Mesa, CA. Taking inspiration from the film, Hurley is also creating a limited-edition printables collection featuring art and photography captured during the film's creation.
"Stecyk is both a celebrated chronicler of the art, surf and skate cultures as well as a longtime friend to the Hurley brand. When he told us of his plans for the film, we couldn't pass up the opportunity to work together to bring his vision to life," states Jason Maloney, Hurley's Director of Art.
FIN, the first installment in an evolutionary series of digital film shorts, details Stecyk's method of working with a wide variety of personages in the southern California region and reflects the social and sonic landscapes in which these creators inhabit.
People whose work has been documented so far include Von Dutch, Ed "Big Daddy" Roth, Evel Knievel, Dave Sweet, Julian Ness, Tom Blake, Dale Velzy, Tyler Hatzikian, Scott Anderson, Mitch Abshere, Scotty Stopnick, Mike Ness, and Roland Sands.
The featured soundtrack is also a nod to West Coast visionaries, with Social Distortion, Breakdown, Tommy Guerrero and Steve Alba and the Powerflex 5 contributing to the project.
"FIN investigates artisan garage culture. It will offer insights into an assortment of individuals who incorporate traditional do-it-yourself garage methodology into differing pursuits such as traditional modified vehicles, surfboards, skateboards, art, music and communications," states Stecyk.
The subsequent printables collection will feature a series of 4 t-shirts showcasing exclusive artwork and still photography captured during the making of FIN. The printables collection will be available for purchase on Hurley.com in conjunction with the film's Costa Mesa debut on February 8th. The film will then travel to Hurley's additional H Space galleries in Bali and Tokyo for international premieres.
The trailer for FIN can be viewed here.
C.R. Stecyk III is an artist/curator who has participated in over three hundred international art exhibitions. As a longtime chronicler of the California scene he has written for a variety of publications and authored a number of books, and catalogues dealing with contemporary culture. Stecyk was also the production designer and co-writer of the documentary film Dogtown and Z Boys which won major awards at Sundance and other festivals.
"Hurley is a company based on inclusion," says chairman and founder Bob Hurley. This philosophy applied to Bob Hurley's early years as a Huntington Beach shaper, working with friends alongside the world's best athletes to make a better surfboard. It applied to the company's launch in 1999, when Hurley decided to start a brand that was a true microphone for youth. In 2002, Hurley was acquired by Nike - the largest and most influential sporting brand in the world.
Inclusion remains a guiding principle of the company today, where innovative products like Phantom Boardshorts and game-changing events like the US Open of Surfing continue to redefine what is possible in our world. Hurley headquarters are in Costa Mesa, CA with international offices in Sydney, Tokyo, Barcelona and Bali. www.hurley.com