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Industry Insight

SDSI: 7 new companies accepted into the Springboard business mentoring program. AGENDA: Registration and travel planning now open for January and February trade shows.

Details on Industry Insight.


Tiffany Montgomery
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Get ready for Surf Expo

By Shelby Stanger
January 10, 2012 6:00 AM

Surf Expo gets underway Thursday. We check in with Show Director Roy Turner to find out what we should expect as we head to Florida.

 

How many brands are exhibiting this year? What's the best way to navigate around the show?

Our show is officially sold out for January with 240,000 square feet of booth and event space featuring 900 exhibitors representing 2,472 lines/brands. It's exciting and gratifying to see the support of all facets of the industry come together at Surf Expo for what will be our largest and strongest show in recent memory.

 

We've had to maximize our floor plan to accommodate demand. Even with those changes there's no room left on the trade show floor. The name of the game in the trade show business is setting challenging but realistic goals. More than a month ago we realized that not only were we going to meet those goals, we were going to smash them. It's truly a testament to the popularity and strength of the industries we serve.

 

Surf Expo offers a spectrum of product covering everything from souvenirs, resort apparel, swimwear, skateboard, and stand up paddle. Of course, the surf market continues to rely of Surf Expo to really deliver the buyers in a business friendly environment. Those exhibitors continue to be the foundation of the show and reports indicate it will be a very strong show for them.

 

The scale of it all can be overwhelming, but we're here to help. You can easily navigate our show by downloading our mobile app at http://m.surfexpo.com or visit any of our "You Are Here" kiosks on the show floor, which feature live interactive floor maps. Our mobile app also includes an easy to use scheduling tool so you will be sure not to miss any exhibitors that you would like to checkout.

 

If you want to catch up on the latest before the show be sure and checkout the feature articles on retailers and exhibitors in our digital show guide by visiting http://www.surfexpo.com/magazine.aspx - it is iPad friendly!

 

How many retailers are expected? Is that number bigger than last show last January? 

Pre-registration numbers are up more than 15% over last year with almost 10,000 qualified buyers pre-registered for our event, our press and exhibitor pre-registration are showing similar increases as well.

 

There's been a noticeable surge in interest and participation from retailers from Southern California who understand Surf Expo is the largest and only true trade show for the surf market.

 

Ben Murphy from Bird Rock Surf Shop in La Jolla, Milo Myers from Hanger 94, TK Brimer from The Froghouse, Nick Cocores from Thalia Surf Shop in Laguna Beach and Marco Perez from Emerald City are among the Southern California shops making their first visit to Surf Expo.

This is in addition to the large contingent of shops like Jack's Surfboard that have attended Surf Expo for years.

 

We truly are the international destination for the surf market, a fact echoed by the number of associations that gather at Surf Expo for their annual board of director meetings, including the Eastern Surfing Association, Board Retailers Association, WSIA -- heck even the U.S. Coast guard has meetings here because they understand that it's where the industry gathers, all in one place, all at one time.


See Page 2 for more, including new events and features

 

 

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