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Details on Industry Insight.
Quiksilver and Roxy become part of North America’s Leading Flip Flop and Sandal Retailer’s Exclusive Club of Core Brands; Now Carried at all Flip Flop Shops Locations
ATLANTA (January 4, 2012) – The Flip Flop Shops’ Free Your Toes® movement continues to make waves around the world, and Quiksilver and Roxy are jumping aboard.
Both under the parent company Quiksilver Inc., the iconic outdoor sports lifestyle brands’ flip flops, sandals and casual shoes are now core product lines at Flip Flop Shops and will be carried at all locations starting Spring 2012.
“Quiksilver and Roxy have supported us from the beginning, and we’re stoked to take our partnership to the next level,” said Brian Curin, the President (Size 10) of Flip Flop Shops.
“Both brands’ core values are made up of the same adventurous spirit, passionate approach, and individual expression that are also the essence of the Flip Flop Shops lifestyle. We know our consumers love their footwear, and we’re super amped to now carry the product lines in every Flip Flop Shops location worldwide.”
Highly selective when naming a new “core brand,” Flip Flop Shops kept a keen eye during the past few years on the Quiksilver and Roxy sandal lines sold in selected locations. With both lines growing in popularity and the rapid expansion of Flip Flop Shops in key retail locations, making Quiksilver and Roxy core brands comes as a natural fit.
To formally launch the brands, Flip Flop Shops will host a system-wide promotion in July 2012.
“Flip Flop Shops is the ultimate destination for consumers to find the hottest styles of flip flops and sandals under one roof, and we’re stoked to now offer our footwear in every location,” said John Mills, the Senior Vice President of Quiksilver Sales (Size 13).
“Flip Flop Shops understands who we are and what we stand for—we’re all about boardriding, independence, creativity and innovation and Flip Flop Shops gets that. It’s been refreshing working with them over the past few years and we look forward to many more years come.”
Bursting onto the retail scene in 2004, Flip Flop Shops quickly became North America's first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from such leading brands as REEF, Sanuk, Flojos, Quiksilver, Roxy, OluKai, and Cobian, among others. Its mission: to provide the opportunity for anyone, in any climate, to Live…Work…Play With Their Toes Exposed® with the freedom of flip flops on their feet.
Today, Flip Flop Shops has more than 50 locations operating throughout the United States, Canada, Guam, and the Caribbean, with 70-plus shops in development.
“Adding Quiksilver and Roxy to our roster of core brands is huge for us,” said Alan Woods, the COO (Size 11) of Flip Flop Shops, who noted that both legendary brands have always sold well.
For more information or to find the nearest Flip Flop Shops location, visit www.flipflopshops.com.
Founded in 2004, Flip Flop Shops is North America’s first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from big names such as REEF, Sanuk, Flojos, Quiksilver, Roxy, OluKai, and Cobian.
The recipient of the International Council of Shopping Centers’ prestigious “Hot Retailer Award,” Flip Flop Shops began franchising in January 2008. Flip Flop Shops is an Environmentally Responsible Retailer™ and encourages the nation to Free Their Toes®.
The executive team boasts more than 50 years of franchise experience building and growing some of the world’s fastest-growing franchise concepts, category leaders and some of the world’s most well-known brands, including Cold Stone Creamery, Moe’s Southwest Grill and Nike.
Recognized in the 2011 Inc. 500|5000 listing as the sixth fastest growing franchise and 12th fastest growing retailer in the nation, the brand currently boasts more than 50 shops in operation and 70-plus in the development pipeline. The company’s well-managed global expansion strategy calls for 236 locations to open in select markets by 2013. For more franchise opportunity information, visit http://franchise.flipflopshops.com/.
Quiksilver Inc. (NYSE:ZQK) is the world’s leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, footwear, accessories, snowboards and related products. The company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage.
The reputation of Quiksilver’s brands is based on outdoor action sports. The company’s Quiksilver, Roxy, DC, Lib Tech and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding. The company’s products are sold in over 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and other company-owned retail stores, other specialty stores and select department stores.
Quiksilver’s corporate and Americas’ headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz, France, and its Asia/Pacific headquarters are in Torquay, Australia. www.quiksilver.com