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Details on Industry Insight.
New, Smaller Size Goggle Added to APX Collection
Carlsbad, CA (January 10, 2012) - All the function and quality of the APX condensed into a 20% smaller size frame, Dragon introduces the APXs Goggle into the snow market for those seeking a more universal fit without compromising performance.
Utilizing Dragon's officially patented Infinity Lens Technology ™ to deliver maximum peripheral vision, APXs offers more visibility than any goggle of the same size along with a breakthrough method for changing lenses.
"With a smaller, more universal fit than our original APX Goggle, everyone can enjoy the frameless experience with the APXs," says Mike Tobia, Director of Product at Dragon. "There was such a strong demand for the APX product in the snow market that we had to give our customers more options on sizing."
Tested deep in the San Juan Mountain range at Dragon's APX Research and Development Cabin, the APXs combines technical innovation with feedback from team riders Gigi Ruf, Danny Davis, Luke Mitrani, and TJ Schiller.
We used all this feedback to help construct this lightweight, high quality snow goggle that promises the best peripheral vision and clarity while on the slopes, in the most challenging conditions possible.
"The APXs Goggles are something I will take with me on all my snow adventures," says Gigi Ruf who has a Signature Series Model for the APXs coming out in Fall 2012. "I know I can count on them to work when I am in the backcountry riding and I am looking forward to putting them to good use this season."
Equipped with Dragon's future forward technologies including Super Anti-Fog™ and Polar Tech micro fleece lining for the utmost comfort, APXs also features dual layer face foam and offers 100% UV protection from harmful rays. Perfect for riders looking to push it in the park, APXs is fully helmet compatible due to its low profile, frameless build and minimalist design.
Coupled with our innovative armored venting system that provides durable ventilation and removes moisture away from the top of the frame, APXs is prepared to keep your vision clear in any terrain you can handle.
Available in an array of styles and color ways with multiple lens options, APXs is the perfect solution for those looking to sport the modern look of APX, in a smaller, sleeker package.
To hear about how APX Goggle was developed firsthand, and to view the action from the APX Cabin in Silverton, check out our HD quality video at Dragon's website http://www.dragonalliance.com/en-us/team-member/apx or on YouTube at http://www.youtube.com/watch?v=0es-KV9gZa0&feature=youtu.be
The APXs Goggle is now available at all fine retailers nationwide. For more information on the APXs or any of Dragon's selection of new goggle styles, go to www.DragonAlliance.Com. For all media requests and inquires, contact Alex Pashley email@example.com or call us at the Dragon HQ 760-931-4900..
Established in 1993, Dragon set out to be the leading independent eyewear and accessories brand in the youth/lifestyle market. That mission still holds true today and is the driving force behind the company's success and heritage. As one of the few independent brands in the action sports market, Dragon captures the youthful, free thinking attitudes of our consumers and translates that into product that is connected to first-mover innovation, athlete performance, and cutting edge style. Dragon manufactures a mix of surf, snow, motorsports, wake, and alternative lifestyle products that align us with the young, core participant consumer base who are loyal to our brand.