AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.
Frameless Goggle Design and Infinity Lens Technology™
Carlsbad, CA (January 23, 2012) - Dragon today announced that the newly released, revolutionary APX Goggle has received approval on two key U.S. Patents for innovative design. The patents cover the APX's unique frameless goggle design and the Infinity Lens Technology™ which offers easy lens interchangeability and performance.
The APX Goggle was introduced into the snow market this winter and has had an overwhelmingly positive response from the consumers and retailers.
"The APX Goggle, with its innovative lens design, has been a great addition to the Dragon family of goggles," explains Dragon Founder and CEO Will Howard.
"Its design is technically advanced, and has a distinct look that sets it apart. The U.S. Patents protect the design and creates a platform from which Dragon can evolve this 'ease of use' lens system."
The U.S. Patents # D653686 and #D653695 are for the APX Goggle design features, the specific Infinity Lens Technology™ and bracket system which attaches the lens to the base of the goggle and makes swapping out lenses easy and quick.
The APX is the first and only fully frameless goggle in the snow market providing the greatest peripheral vision in its class. The lens-to-goggle interface is the most dynamic, easy to use interface in the market all while withstanding the most difficult conditions the mountains have to offer.
To hear about how APX Goggle was developed firsthand, and to view the action from the APX Cabin in Silverton, check out our HD quality video at Dragon's website http://www.dragonalliance.com/en-us/team-member/apx or on YouTube at http://www.youtube.com/watch?v=0es-KV9gZa0&feature=youtu.be
The APX Goggles are now available at all fine retailers nationwide. For more information on the APXs or any of Dragon's selection of new goggle styles, go to www.DragonAlliance.Com. For all media requests and inquires, contact Alex Pashley firstname.lastname@example.org or call us at the Dragon HQ 760-931-4900.
Established in 1993, Dragon set out to be the leading independent eyewear and accessories brand in the youth/lifestyle market. That mission still holds true today and is the driving force behind the company's success and heritage. As one of the few independent brands in the action sports market, Dragon captures the youthful, free thinking attitudes of our consumers and translates that into product that is connected to first-mover innovation, athlete performance, and cutting edge style. Dragon manufactures a mix of surf, snow, motorsports, wake, and alternative lifestyle products that align us with the young, core participant consumer base who are loyal to our brand.