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Details on Industry Insight.
686 and Bern Unlimited Release Limited Collaboration on
Helmets for the 2012-2013 Season
(Duxbury, MA) January 23, 2012 - Bern is proud to announce a one-time special 20 year anniversary project with 686 that merchandises with their 2012-2013 outerwear collection.
Limited addition Hydra graphic based Watts and Lenox models with a real denim look will be available next season and debut at the SIA trade show in Denver this January. These limited edition pieces will be available through 686 and their direct and distribution networks.
“We are beyond honored to work with Mike West and 686,” says Dennis Leedom, Bern’s founder and CEO. “They have pioneered true collaborations in the action sports industry with leading brands and it really is cool to see Bern get in the mix.”
686 President and Creative Director, Mike West, says, “For our 20th anniversary collection, we wanted to work with companies with the same high standard of quality, innovation and unique design that we’ve come to be known for. Bern fits that mold perfectly and we’re more than pleased with the project.”
The limited capsule collection will be available for viewing at the 686 booth at SIA (#3213) as well as ISPO (Hall A1, #203).
Consumers can learn more about Bern Unlimited by calling (781) 582-8125.
Rider owned and operated, Westlife™ Distribution USA LLC is the parent company of 686®. Since 1992, Westlife has provided the riding community with innovative, progressive, and technical apparel and outerwear found in specialty retail locations throughout the world. Log on to www.686.com for more information.