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Details on Industry Insight.
TransWorld Motocross Acquires X Racing Series, Renamed Muscle Milk
TWMX Race Series For 2012 And Beyond
Carlsbad, CA – TransWorld Motocross is proud to announce the acquisition of the (Vet) X Racing Series. The newly titled Muscle Milk TWMX Race Series will be divided over the course of a year into four separate series– Winter Cup, Spring Cup, Summer Cup, and Fall Cup. Each series will be comprised of six races and held at some of the best tracks in Southern California.
The gate drops on the first of the four series– Muscle Milk TWMX Winter Cup– January 8, 2012 at Perris Raceway in Southern California. These races will accommodate riders of all ages and ranges of experience. Race classes include: PeeWees, Minis, 250s, 450s, Girls/Women, 25+ and Vets.
In conjunction with this acquisition, X Racing founder Craig Davis will assume the role of Race Director for the Muscle Milk TWMX Race Series. "I am ecstatic to continue to be a part of this series as it moves over into the hands of TransWorld Motocross and continues to grow," said Davis. As Race Director, Davis will be reporting directly to TransWorld Media's VP of Sales & Marketing Marc Fiore.
Fiore commented, "TransWorld Motocross has had the opportunity to work with Craig at our TW SLAM and Industry Cup events and it is obvious he is one of the best in the business. It's apparent we share the same views about racing, and it's a great extension for TransWorld Motocross."
Supporting the launch of this new series, Muscle Milk, the leading protein-enhanced beverage, has signed a multi-year agreement as the title sponsor of the Muscle Milk TWMX Race Series. "Being the headlining sponsor of the series is a great fit for our brand," said Muscle Milk's Shane McCassy.
"Motocross has proven to be a seamless fit for Muscle Milk, with the key functionality being workout recovery, it's the perfect thing to drink after a tough moto."
Sponsor prizes and trophies are given out during each race series to the top 10 riders in each class, in addition to pro paybacks, trophies for all minis beginners, lap time sheets, and OEM contingency offered at select rounds. Brands also supporting the Muscle Milk TWMX Race Series are: Asterisk, Bell Helmets, BRAKING, BTO Sports, Farmer John, Leatt, Metal Mulisha, New Era Caps, Oakley, One Industries, and Works Connection.
For upcoming race schedules, registration and more information about the Muscle Milk TWMX Race Series, go online to twmxrs.com.
Race Contact Information: Craig Davis, Race Director – firstname.lastname@example.org
Owned and operated by TransWorld Motocross, this race series runs annually and consists of four, 6-race series (Winter Cup, Spring Cup, Summer Cup, and Fall Cup) totaling 24 races, all of which include riders of varying ages and ranges of experience from beginner to pro levels. The series title sponsor is Muscle Milk. Associate sponsors include: Bell Helmets, BTO Sports, and One Industries.
Affiliate sponsors include: Asterisk, BRAKING, Farmer John, Leatt, Metal Mulisha, New Era Caps, Oakley and Works Connection. Racing classes include PeeWee, Minis, 250s, 450s, Girls/Women, 25+ and Vet. Go online to twmxrs.com for more information about the Muscle Milk TWMX Race Series.
TransWorld Motocross is the largest motocross media outlet in the world, delivering comprehensive lifestyle coverage to an audience of new and experienced motocross enthusiasts about their favorite sport. Found online at transworldmx.com. TransWorld Motocross is published by TransWorld Media, the world's leading action sports media company. TransWorld is a division of the Bonnier Corporation.
Bonnier Corporation (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through 50 special-interest magazines and related multimedia projects and events. Bonnier Corp. is the US division of the Bonnier Group (bonnier.com), a 200-year-old family-owned media group based in Sweden with business operations in 25 countries.
Muscle Milk® Ready-to-Drink is a protein-enhanced functional beverage that promotes workout recovery, lean muscle growth, and sustained energy. Muscle Milk takes the guesswork out of high performance nutrition, delivering a precise blend of premium proteins, complex carbohydrates, functional fats, vitamins & minerals.
CytoSportTM, the maker of Muscle Milk®, is among the largest sport nutrition protein beverage companies in the U.S. and offers a complete line of protein-enhanced powders, shakes and bars. Muscle Milk® was named Ready-to-Drink Beverage of the Year by bodybuilding.com, Best Functional Beverage, and Beverage of the Year by BevNet and Company of the Year by Beverage Forum presented by Beverage Marketing Corporation and Beverage World.