Billabong ▼ 0.000 | PPR ▲ +1.95 | American Apparel ▼ -0.005 | The Buckle ▲ +0.12 | Columbia ▲ +1.25 | Deckers Outdoor ▲ +2.28 | Dicks ▼ -0.07 | Foot Locker ▲ +0.88 | Genesco ▲ +0.57 | Iconix Brand Group ▼ -0.06 | Jarden Corp ▲ +0.05 | Nordstrom ▲ +0.04 | Luxottica ▼ -1.07 | Nike ▲ +0.12 | Pacific Sunwear ▲ +0.002 | Skullcandy ▼ -0.08 | Sport Chalet - 0 | Urban Outfitters ▼ -0.68 | VF Corp ▲ +0.66 | Quiksilver ▼ -0.016 | Zumiez ▲ +0.22 | Macys ▲ +0.14 | Tillys ▲ +0.03 |
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Industry Insight

SIA: Cooling down NYC with annual Summer Snowdown media event.
CIT: West Coast team featured in Fashion Manuscript.

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Tiffany Montgomery
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Top viewed stories of 2011

By Tiffany Montgomery
December 27, 2011 8:32 AM

As 2011 comes to a close, we take a look back at the 50 most viewed stories on Shop-eat-surf during the year.


The industry kept us busy in 2011 with major stories such as French luxury company PPR buying Volcom. I still vividly remember that morning in early May when the deal was announced – I almost fell off my chair.


Other popular stories included Sole Technology putting its éS brand on hiatus, Nike deciding to embrace the swoosh and end Nike 6.0 and lots of executive changes at several companies.


Here is the Shop-eat-surf top 50 for 2011:


1. Sole Tech puts a brand on hiatus

2. Pete Fox, Dyrdek launch sunglass brand

3. SIMA Image Award winners

4. Top brand at PacSun

5. Volcom to sell to PPR

6. No more Nike 6.0

7. Potential payouts in Volcom deal

8. La Jolla licenses another brand

9. Bevacqua autopsy inconclusive

10. Sr. Quik executive takes new job

11. Outsider named CEO of Hurley

12. Investor takes large stake in PacSun

13. Hurley makes internal changes

14. Lost Clothing and La Jolla separate

15. Paul Gomez to Podium

16. Vipe Desai launches new company

17. What CEOs make

18. Comune staff quits in dispute

19. PPR's plans for Volcom

20. La Jolla Group president leaving

21. Hurley secures patent for Phantom

22. Photos from Day One of Surf Summit

23. Hurley’s newest CEO

24. Fox hires Bussiere

25. Mike Carter moving on

26. Skullcandy settles workplace dispute

27. Jack’s expanding

28. Skullcandy files to go public

29. Waterman’s Ball photos

30. PPR on Volcom executive contracts

31. Billabong warns of sales, profit shortfalls

32. The Closet closes doors

33. Marty Samuels takes on CEO role

34. Photos and wrap from Magic

35. Agenda packed on Day One

36. More about PPR and its CEO

37. Sanuk acquired

38. Vrignaud moving on from Burton

39. O’Neill debuts technical bikini

40. Michael Tomson: Where’s the weirdness?

41. PacSun to close 175 to 200 doors

42. PacSun kicks off spring with party

43. Matix, Hurley, Fox updates

44. Hollister lands bargain for HB video

45. New VP of Global Marketing for Skullcandy

46. Why PPR went for Volcom instead of Quiksilver

47. Flanagan leaves Reef

48. Photos from Sun Diego grand opening

49. Foot Locker/CCS marriage not going well

50. Aaron Pai on new Volcom store




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