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Details on Industry Insight.
California December 1, 2011 – Hollywood leading lady and star of Iron Man 2 and soon to be Iron Man 3, Scarlett Johansson has joined forces with leading active lifestyle brand, Neff Headwear to help raise money for City of Hope-one of the nation’s leading cancer research, treatment and education centers.
In the project, “Neff Hope,” ScarJo co-designed a line of Neff beanies that are made from 100% organic cotton (a first for Neff) that will be sold exclusively at Zappos.
For every Scarlett Beanie purchased, Neff will donate one beanie to a City of Hope patient/survivor (up to 5,000 beanies). Thereafter, 10% from the sale of each Scarlett Beanie will be donated to City of Hope, up to $20,000 while supplies last.
“I helped create this Neff Beanie with the hope that every purchase might make a cancer patient feel a bit more comfortable during his/her treatments,” explained Scarlett, “and look cool and be cozy all the while. The beanies are eco friendly too, so they're as nice to the earth as they are to the person wearing them,” says Johansson.
“As Neff has grown internationally, we have had the opportunity to work with incredible people all over the world, but never directly with such an important organization like City of Hope,” said Shaun Neff, Founder of Neff Headwear.
“By adding Scarlett Johansson’s passion and lending her name and creativity to this partnership, we are able to introduce two beanies that we’re confident the patients will find cozy and comfortable while they undergo treatment.
For more, visit www.neffheadwear.com.