Praxis Footwear partners with Toronto-based S&J

Press Release:

PRAXIS FOOTWEAR SIGNS CANADIAN PARTNERSHIP WITH S&J SALES

Ashland, OR and Toronto, ON Canada (December 14, 2011)- Praxis Footwear announced today a partnership with Toronto-based S&J Sales to distribute and build the Praxis brand in Canada. Under the terms of the partnership, S&J Sales will have exclusive rights to distribute Praxis Footwear in the Canadian market.

Praxis co-founder Travis Matsdorf believes, "S&J is the perfect fit to launch the Praxis brand into Canada. The Greenidge family has deep roots within the marketplace, a firm understanding of the space and a sound infrastructure. We will ensure they are supported in executing our unified vision."

For Praxis Canadian dealer inquiries, S&J can be reached at: www.sjsales.com www.goskateboarding.ca tel: (905) 420-5001

Praxis Footwear will launch January 2012 with initial deliveries Fall 2012. Praxis will be at the Know Show in Vancouver January 18-20, 2012.

Praxis is youthful lifestyle footwear dedicated to the essence of skateboarding. Praxis Footwear is action guided by a purpose- Theory Driven Action. We believe in this for our company and our lives.

In thinking before we move, we show our dedication to consistent personal relationships and social responsibility. Praxis promotes a product and outlook that preserves freedom of expression and lifestyle.

For additional information on Praxis please visit www.praxisfootwear.com.