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Details on Industry Insight.
Oakley has signed a swimwear licensing deal with Canada’s Trimera Group, according to a story in Women’s Wear Daily.
Trimera will produce, market and distribute women’s swim globally. Trimera will create lifestyle and performance lines, in addition to exclusive style for Oakley stores, according to WWD.
The first styles will debut at Miami Swim in July.
Trimera Group is based in Montreal and operates a wide variety of businesses. Other brands it works with in its licensing group include Affliction, Nike, Disney and Team Canada,