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Details on Industry Insight.
PRAXIS FOOTWEAR WELCOMES KARL WATSON TO THE FAMILY
San Francisco, CA (December 20, 2011)- Praxis Footwear announced today the signing of Karl Watson. Karl will be the lead skate personality and foundation for marketing of the Praxis brand.
Karl turned pro at age 17 and has been skating for 24 years.
He grew up skating in San Francisco during the “EMB” era, arguably the most influential era in skateboarding history. Karl strives to see the unification of skaters all over the world and works to give back to skateboarding as much as possible, including through his own non-profit organization, "Karls Kauses". Karl is also the co-owner of Organika skateboards and has ridden for LRG clothing for 10 years.
"We at Praxis are excited to have a skate legend and pioneer like Karl Watson as the foundation of our team" comments co-founder William Rienzi. "We believe he is the perfect embodiment of the Praxis brand. Karl stands for both breaking boundaries and bridging communities in his daily life -- this is theory driven action. We look forward to a long term partnership with Karl as we rise together to build Praxis."
Karl believes, "The feeling and image of Praxis is synonymous with my personal beliefs. I am honored to have been chosen to join such an awesome company. The shoes skate great and have a thin, yet strong sole. I look forward to the what the future holds. Praxis for life!"
Look for exciting updates from Karl and Praxis in the near future. Karls' pro model shoe is already in the works with a planned Spring 2013 delivery. Karl and Praxis will be hosing a brand launch party in San Francisco on January 28th. For more info on the party check --- www.praxisfootwear.com
Praxis is youthful lifestyle footwear dedicated to the essence of skateboarding. Praxis Footwear is action guided by a purpose - Theory Driven Action. We believe in this for our company and our lives. In thinking before we move, we show our dedication to consistent personal relationships and social responsibility. Praxis promotes a product and outlook that preserves freedom of expression and lifestyle.
Praxis Footwear will be exhibiting at the Agenda show in Long Beach -- January 5-6, 2012, Booth #E3.