AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.
IRVINE, CALIFORNIA (December 15th, 2011) Honolua Surf Co. signs Stand Up Paddleboarder Dave Boehne to the team. Dave will not only be representing the Honolua Surf Co. team but will also be a brand advocate helping with team events, photo shoots and marketing aspects for Honolua Surf Co.
“I am super excited to be representing the Honolua brand. The team consists ofguys I admire and respect. To be apart of such an elite team, blows me away!” — Honolua Surf Co. team rider/ brand advocate, Dave Boehne
Dave is no stranger to the waterman community. His family owns and operates Infinity Surfboards and Surf Shop in Dana Point, CA. Dave, his brother, Dan and his father, Steve all shape, design surfboards and Stand Up Paddleboards. Dave’s parents are World Champions in Tandem Surfing, being named one of the “First Families of SUP” by SUP Magazine.
Dave grew up, encouraged by his parents to enjoy the ocean. He found himself riding and experimenting with every type of surf craft; shortboards, longboards, stand up paddleboards. Dave’s love for the ocean has led him to be a versatile waterman.
He designs surf and SUP boards, he can ride any surf craft well and he lives his life in and around the ocean. He has been a professional surfer for half his life and this past year in 2011, Dave has put a concentrated focus on being a respected SUP racer, by training and competing in SUP surfing events. Boehne recently finished 4th place in the annual SUP Poll Awards.
Together Dave and Honolua Surf Co. plan for him to compete in the Standup World Tour Race selected events and travel the globe in search of surf.
“L’Esprit et le Coeur en Harmonie” or “Mind and Heart in Harmony” is the spirit of aloha and the foundation that the Honolua Surf Co. was founded on. Celebrating the lifestyle of the island waterman – Honolua is focused on the person who has built a life centered on the ocean and all it has to offer.
Honolua was named after the mystical bay found on the Hawaiian Island of Maui’s western shore. A perfect right breaks along the point first passing the infamous and treacherous “Cave” and ending in the crystal blue waters of the bay where an abundance of sea life lives in tranquility. The islands are also home to one of the largest populations of waterman in the world because of the wide variety of conditions they have to offer.
Whether it’s canoeing, paddling the inter island straits, tow in surfing at an obscure outer reef or paddling out to off shore perfection, living in the islands guarantees a waterman the daily opportunity of being in the ocean.