AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.
Costa Mesa, CA (Tuesday, Dec 20, 2011) - A multi-faceted greening approach to the 2011 Rip Curl Pro Search held in San Francisco in November has delivered a significant “first” and a trio of “best yet” green accolades for the unique ASP World Tour surfing event.
A complete audit of the environmental initiatives implemented by Rip Curl and local non-profit organization Sustainable Surf has confirmed the green actions undertaken around the event have set a new benchmark for both the surf industry and mainstream sporting events.
For the first time ever, an ASP World Tour event had the bulk of its electricity needs met by off-grid generators powered by recycled cooking oil. With the help of Wastebusters, a specialist waste diversion company, the event achieved a staggering 90% waste diversion ratio.
Combine this with offsetting the carbon footprint of competitors, officials and attending media means the Rip Curl Pro Search at San Francisco’s Ocean Beach was the most sustainably-powered and most climate-friendly surfing competition ever staged.
“Thinking globally and acting locally drove our overall approach to reducing our environmental impact. The city of San Francisco is a leader in greening initiatives so this provided us with the opportunity to learn and better our Rip Curl Planet event initiatives,” said Rip Curl International Events Manager Brooke Farris.
Ms Farris added: “One of Rip Curl’s core principles is a commitment to working with local communities to protect the environment where we operate. With the event staged inside of a National Park, we chose to partner with Sustainable Surf to develop a comprehensive plan for limiting the direct impact from the event itself and to achieve some ambitious goals. We further partnered with local environmental non-profits Save the Waves and the Surfrider Foundation to support their beach conservation efforts at Ocean Beach.”
Commenting on the efforts, Sustainable Surf co-founder Michael Stewart said: "For us, the 2011 Rip Curl Pro Search in San Francisco was a test case for seeing just how sustainably-minded an ASP World Tour contest could be run. We were blown away by the amazing partnerships we were able to put together at the local level, and with Rip Curl's willingness to push the limits of what was possible, it was a real team effort and success,” Stewart said.
The range of green measures successfully undertaken at the Rip Curl Pro Search included:
•4,054 litres (1,071 gallons) of total fuel burned by generators, with 71% of that being B-100 biodiesel made from used cooking oil supplied by People’s Fuel Cooperative (a San Francisco- based worker-owned company) sourced from city restaurants under the City’s “Greasecycle” program.
•Following the City’s “Zero Waste” event program saw 2,903 kg (6,400 pounds) of total waste material generated at the event (excluding building materials for the site structures), with 90% of that recycled, composted or reused and only 10% going to landfill. Of the 2,615 kg of waste materials diverted from landfill, 35% was recyclable, 51% was compostable and 4% was re- useable for other purposes.
For more on Rip Curl Pro Search's green measures, please see page 2...