Sponsors
Billabong ▲ +0.015 | PPR ▼ 0.00 | American Apparel ▼ -0.020 | The Buckle ▲ +0.55 | Columbia ▲ +0.09 | Deckers Outdoor ▲ +1.29 | Dicks ▲ +0.96 | Foot Locker ▲ +0.90 | Genesco ▲ +0.90 | Iconix Brand Group ▲ +0.85 | Jarden Corp ▲ +0.70 | Nordstrom ▲ +1.08 | Luxottica ▲ +0.07 | Nike ▲ +1.72 | Pacific Sunwear ▼ -0.06 | Skullcandy ▲ +0.08 | Sport Chalet - 0 | Urban Outfitters ▲ +0.57 | VF Corp ▲ +0.20 | Quiksilver ▼ -0.01 | Zumiez ▲ +0.15 | Macys ▲ +0.86 | Tillys ▼ -0.01 |
Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

More Professional Services...
Readers Say
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Industry Insight

4 reasons for B2B companies to embrace ecomm from NuORDER. Invitation to PROCOPIO's Labor and Employment Law seminar.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Green is Gold at Rip Curl Pro Search

By Press Releases
December 20, 2011 11:35 PM

Press Release:

 

Costa Mesa, CA (Tuesday, Dec 20, 2011) - A multi-faceted greening approach to the 2011 Rip Curl Pro Search held in San Francisco in November has delivered a significant “first” and a trio of “best yet” green accolades for the unique ASP World Tour surfing event.

 

A complete audit of the environmental initiatives implemented by Rip Curl and local non-profit organization Sustainable Surf has confirmed the green actions undertaken around the event have set a new benchmark for both the surf industry and mainstream sporting events.

 

For the first time ever, an ASP World Tour event had the bulk of its electricity needs met by off-grid generators powered by recycled cooking oil. With the help of Wastebusters, a specialist waste diversion company, the event achieved a staggering 90% waste diversion ratio.

 

Combine this with offsetting the carbon footprint of competitors, officials and attending media means the Rip Curl Pro Search at San Francisco’s Ocean Beach was the most sustainably-powered and most climate-friendly surfing competition ever staged.

 

“Thinking globally and acting locally drove our overall approach to reducing our environmental impact. The city of San Francisco is a leader in greening initiatives so this provided us with the opportunity to learn and better our Rip Curl Planet event initiatives,” said Rip Curl International Events Manager Brooke Farris.

 

Ms Farris added: “One of Rip Curl’s core principles is a commitment to working with local communities to protect the environment where we operate. With the event staged inside of a National Park, we chose to partner with Sustainable Surf to develop a comprehensive plan for limiting the direct impact from the event itself and to achieve some ambitious goals. We further partnered with local environmental non-profits Save the Waves and the Surfrider Foundation to support their beach conservation efforts at Ocean Beach.”

 

Commenting on the efforts, Sustainable Surf co-founder Michael Stewart said: "For us, the 2011 Rip Curl Pro Search in San Francisco was a test case for seeing just how sustainably-minded an ASP World Tour contest could be run. We were blown away by the amazing partnerships we were able to put together at the local level, and with Rip Curl's willingness to push the limits of what was possible, it was a real team effort and success,” Stewart said.

 

The range of green measures successfully undertaken at the Rip Curl Pro Search included:

 

•4,054 litres (1,071 gallons) of total fuel burned by generators, with 71% of that being B-100 biodiesel made from used cooking oil supplied by People’s Fuel Cooperative (a San Francisco- based worker-owned company) sourced from city restaurants under the City’s “Greasecycle” program.

 

•Following the City’s “Zero Waste” event program saw 2,903 kg (6,400 pounds) of total waste material generated at the event (excluding building materials for the site structures), with 90% of that recycled, composted or reused and only 10% going to landfill. Of the 2,615 kg of waste materials diverted from landfill, 35% was recyclable, 51% was compostable and 4% was re- useable for other purposes.

 

For more on Rip Curl Pro Search's green measures, please see page 2...

 

 

Previous 1 2 Next

Articles You Might Have Missed