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Details on Industry Insight.
December 21st, 2011, Los Angeles, California
Focus Stand Up Paddleboards will launch a new marketing campaign for 2012 debuting at the Surf Expo in Orlando Florida January 12-14th.
The campaign ""Boards For All Reasons" will focus on the Focus line's ability to provide boards for all disciplines: Paddle-Surf-Race including the popular "Smoothie Wide" design and the ability to "Do It All On Focus".
As part of the new campaign, Focus will launch the "Monopoly Board" retailer co-op plan to give recognition to it's best dealers nationwide, highlighting them and their store locations with a print magazine execution in leading SUP publications and an online component as well.
We'll have all sorts of goodies if you drop by our Surf Expo booth #1694 including "Your Life Your SUP" and "I Love Focus" T's.
Look for your invitation to visit us in the mail first of the year or check our Facebook for up-dates on Focus at Surf Expo.
For more information: