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Details on Industry Insight.
Live Webcast of the RAD Amateur Nationals Highlights, Red Carpet Event
and Award Show Will Begin on Sunday
December 16, 2011 (Lake Forest, CA) – etnies, a leader in action sports apparel and footwear, is proud to present the 2011 Riders Above Dirt (RAD) Award Show founded by etnies moto-x rider Jeremy “Twitch” Stenberg.
The event at Pala Casino in Pala, Calif. can be viewed online as a live webcast this Sunday, December 18 from 6 p.m. to 10 p.m. PST with all donations benefitting the Chris Ackerman Foundation: http://www.facebook.com/etnies.
Twitch founded the 2011 RAD Awards and has designated the Chris Ackerman Foundation, an organization with the goal of bringing awareness and assistance to those affected by spinal cord injuries, as the benefitting charity.
The live, pay-per-view webcast can be accessed through etnies’ Facebook page athttp://www.facebook.com/etnies for only $1.99 with the option to donate more to the Chris Ackerman Foundation. Starting on Sunday night, viewers can log into the webcast to catch the following:
6 p.m. – 7 p.m.: Highlights from the RAD FMX Amateur Nationals contest
7 p.m. – 8 p.m.: Red carpet coverage/interviews
8 p.m. – 10 p.m.: RAD Awards Show
“It’s awesome for etnies to be the presenting sponsor of such an important event in the FMX community,” said Mike Regan, etnies brand director. “We support Twitch and all of our riders so we found that this award show benefitting a great foundation was a perfect fit for etnies.”
Viewers who tune into the webcast have the chance to win etnies Twitch 3 shoes autographed by Twitch and a Monster Energy fridge.
The 2011 RAD Awards will be hosted by Jason Ellis, an Australian pro skateboader and host of The Jason Ellis Show on Sirius XM Radio, and will feature Twitch, etnies rider Todd Potter, Dingo, Dominic Cruz and Mike Mason presenting 10 awards throughout the night.
Award categories include Sickest Viral Video, Behind the Scenes, Money Shot, Biggest Get Off, Fan Favorite, Big Nutz, Steppin’ Up Your Game, Big Steaze, Rookie of the Year and the Lifetime Achievement Award honoring Carey Hart.
In addition to etnies, other sponsors of the RAD Awards include Monster Energy, Hart and Huntington, Famous Stars & Straps, Tedesco Photo, Dirt Bike Kids, The Chris Ackerman Foundation, Pala Raceway and SmithLine Industries.
For more information on etnies moto-x and its team, visit etnies.com.
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever.
Today, etnies’ vision, led by owner and skateboarder Pierre-André Senizergues, is to remain the leading action sports company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring world class skateboarding, surfing, snowboarding, moto x, BMX and auto teams and continues its dedication by giving back to each of these communities. For additional information, visit etnies.com.