Sponsors
Billabong ▼ 0.000 | PPR ▲ +0.45 | American Apparel ▼ -0.006 | The Buckle ▼ -0.83 | Columbia ▼ -0.31 | Deckers Outdoor ▼ -1.45 | Dicks ▼ -0.52 | Foot Locker ▲ +0.04 | Genesco ▼ -0.67 | Iconix Brand Group ▲ +0.15 | Jarden Corp ▲ +0.10 | Nordstrom ▼ -0.62 | Luxottica ▼ -0.63 | Nike ▲ +0.93 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ -0.20 | Sport Chalet ▲ +0.04 | Urban Outfitters ▼ -0.64 | VF Corp ▼ -0.28 | Quiksilver ▲ +0.07 | Zumiez ▼ -0.31 | Macys ▼ -1.83 | Tillys ▲ +0.01 |
Ticker Sponsor
Professional Services
Friedman Stroffe & Gerard, P.C.
FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational nee
More Professional Services...
Readers Say
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

DC becomes official sponsor of Mammoth Mountain

By Press Releases
December 07, 2011 10:47 PM

Press Release:

 

DC will provide footwear for mountain staff and branding for Unbound Terrain Parks

 

December 1, 2011 – Huntington Beach, CA – DC has signed on to become the official footwear sponsor for Mammoth Mountain’s UNBOUND Terrain Parks. In addition to supporting the park staff with DC shoes andsnowboard boots, DC will also be represented with custom signage and unique DC branded features.

 

Located only a few hours from DC’s headquarters in Huntington Beach, Mammoth Mountain has one of the longest seasons in North America. Couple that with Mammoth’s world-class Unbound Terrain Parks and exceptional park staff, Mammoth gives DC and its athletes a perfect venue to train and shoot.

 

“Strategically, Mammoth is an ideal place for us to tell the DC snowboarding story and work with a skilled park crew to both test our products and the boundaries of what they can build with and for our athletes. It also gives our team an extra couple of months each year tofilm on custom built terrain and features,” said Brian Cassaro, Director of Marketing for DC Snow.

 

“The choice to work with DC is a no-brainer for Mammoth Unbound. We both share a commitment to the core athlete without sacrificing access to snow sports for new entrants. We couldn’t be more excited about what this partnership will bring to our terrain parks in bothfeatures and events,” said Mammoth Mountain Public Relations Specialist, Eric Meyers.

 

The DC and Mammoth Mountain partnership officially kicked off on Mammoth’s opening weekend with DC riders Devun Walsh and Lauri Heiskari hosting the premier of TB20 and Good Look, followed by an autograph signing the next day in the village.

 

Mammoth staff has already been wearing DC snow gear, and snowboarders can expect to see DC branding and features in the Unbound Terrain Park in the next few months.

 

For more information on DC Snow and Mammoth Mountain please visit www.dcshoes.com/snow.

 

About DC

Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.

 


More on: DC, Mammoth Mountain

Articles You Might Have Missed