AGENDA: Dec. 30 deadline to pre-register for Jan. 5-6 Long Beach trade show.
CIT TRADE FINANCE: Middle-market retailers cautiously optimistic for holiday.
Details on Industry Insight.
BURLINGTON, VT (December 2, 2011) Since the early days of Burton Snowboards, women have always helped shape the team, the products and the company. Today marks another milestone with the launch of burtongirls.com, Burton’s first online community dedicated to women and the snowboard lifestyle.
“With burtongirls.com we wanted to create a forum where girls could discover fun, unique and diverse content around the lifestyle and culture of our sport,” stated Donna Carpenter, President of Burton.
“There are so many cool aspects to our lifestyle – from traveling and meeting people all over the world, getting to ride the best mountains on the planet and working with the best snowboarders, and burtongirls.com reflects all of that.”
The freshly launched burtongirls.com website features five content sections, chosen to represent all of the facets of the true Burton girl lifestyle. The first of course is ‘Snowboarding’, followed by ‘Travel’, ‘Health & Beauty’, ‘Style & Culture’ and ‘Après’. And contributing to all of this content is a group of more than 30 female contributors, all who share a love for what our lifestyle is all about.
Burton team riders like Kelly Clark, Hannah Teter, Gabi Viteri and Linn Haug are the foundation of the site, sharing stories about their travels, riding, fitness, fashion, favorite foods and more. And backing them up is a diverse crew of cool and talented women broken up into categories.
The first group is called the ‘Burtonistas’, who are outside contributors from fashion, entertainment, cuisine, photography, snowboarding and more. This includes actress Joy Bryant, model Noot Seear, DJ Jasmine Solano, and the Barefoot Contessa, just to name a few.
There is also an ‘Inner Voice’ group, featuring women who work on the inside at Burton. These women will be providing an insider’s perspective on life at Burton, travel, products, Burton milestones and more.
And lastly, the site features the voice of Burton’s Shopgirls program, a group of girls who work in snowboard shops and who really are some of the most passionate snowboarders around.
“I am beyond excited to be a part of burtongirls.com,” says actress and Burton girls contributor Joy Bryant, who currently plays the role of ‘Jasmine’ on NBC’s “Parenthood”.
“Snowboarding is what I love to do most – I’m always on the mountain, dreaming about the mountain or trying to get to the mountain. And I can’t wait to share all of my on and off mountain antics with the Burton girls community.”
In addition to all of the amazing contributor content, the site also allows girls to check out the ultimate Burton outfits, share content via Facebook and Twitter, and coming soon will be great calendar info on all the awesome events happening throughout the winter. It definitely will be a one-stop-shop for all things Burton girls.
Friends and family of the brand got a sneak peek at the new site just recently, at the burtongirls.com launch party at the MILK Studios Penthouse in New York. For a taste of the event and to get an idea of what to expect from burtongirls.com, click here: http://www.youtube.com/watch?v=i-y3OomDc-E
burtongirls.com is live now, and we can’t wait to welcome you. See you there.
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts.
In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com.