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Details on Industry Insight.
Billabong designers stumbled upon the blog Oracle Fox and instantly fell in love with the imagery that stretched from beaches abroad to runways in Paris.
Written by Australian born blogger Mandy Shadworth, Oracle Fox embodies a strong sense of fashion with an underlying connection to sea and surf.
With that, Billabong introduces Billabong x Oracle Fox to their Spring/Summer 2012 collections. This free spirited and magical collection features seventeen pieces of beach flare distinctively more Australian than ever.
A bikini printed with bold black and white tribal inspired graphics, vintage style lace up shorts with a rock & roll feel, an all lace mini dress with bell sleeves, and a ‘reckless’ organic tri-blend oversized cropped tee will encourage you embrace the wanderlust and live with reckless abandon.
The collection set to drop in-store and online December 15 with pieces retailing from $40-60 USA/CAN.
“We immediately fell in love with Oracle Fox the first time we laid eyes on her blog. It was a constant source for design inspiration and after traveling to Australia we couldn't resist reaching out to her. Her online mix of surf and fashion is so in-line with our brand and we are constantly inspired by her personal interpretation of all the latest trends.” -Mandy Robinson/ Billabong women's Design Director
“Growing up by the sea with all my girlfriends, we had an entire lifestyle that revolved around surfing and having fun – we pretty much still do. Most sunny days we have off you can find us surfing, sunbaking, chilling at our local beach kiosk/organic café or going on some road trip adventure. The pieces I designed with Billabong encompass that freedom.” – Oracle Fox
Shop this Spring and Summer 2012 collection starting December 15th at Billabong.com.
Billabong produces active lifestyle, fashion-forward clothing, accessories and related products designed and distributed to a worldwide customer base. The products are developed in theauthentic environment of the surf culture and sold primarily through surf and specialty retail boutiques.
Billabong-branded products are tested and improved by the best board sport performers across the globe. Active enthusiasts in every department from marketing and sales, to design and merchandising, bring an unmatched authenticity and unique quality to both the innovative products and related events produced by the Billabong brand.