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Details on Industry Insight.
LOS ANGELES and LONDON, Dec. 27, 2011 /PRNewswire/ -- American Apparel (Amex: APP - News), the vertically integrated clothing manufacturer based in downtown Los Angeles , has announced the opening of a new store in Westfield London . This new store opening is part of American Apparel's recent expansion in the UK, which in addition to two Selfridges store-in-stores opened earlier this month brings the company's total store base to 18.
The new 2100 sq ft Westfield London location connects American Apparel to the nearly 30 million people who shop at the mall each year. It will showcase both womenswear and unisex styles, ranging from basics and staple garments to more fashionable pieces and seasonal outerwear.
" Westfield London is one of the largest shopping centers in all of in the United Kingdom and we're thrilled to be there. The people of London have always demonstrated a deep understanding of our brand. We've had great success together in Westfield Malls across the US and opening with them in London will be a significant addition to our foothold there. We're pleased to have the opportunity to serve a new set of customers and expand our offerings for those already shopping at our stores," said Marsha Brady , a creative director for American Apparel.
The new London store will be the fourth store opened by American Apparel in Europe in the past year, including two Selfridges shop-in-shops in the United Kingdom and a store at the Galeries Lafayette in Lille, France.
About American Apparel
American Apparel is a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel based in downtown Los Angeles, California . As of November 30, 2011 , American Apparel had approximately 11,000 employees and operated 249 retail stores in 20 countries, including the United States,Canada, Mexico , Brazil , United Kingdom , Ireland , Austria , Belgium , France , Germany , Italy , Netherlands , Spain , Sweden , Switzerland , Israel , Australia , Japan , South Korea , and China . American Apparel also operates a leading wholesale business that supplies high quality T-shirts and other casual wear to distributors and screen printers. In addition to its retail stores and wholesale operations, American Apparel operates an online retail e- commerce website at http://www.americanapparel.net.