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Details on Industry Insight.
W.A.R. We All Ride, LLC SIGNS LICENSING AGREEMENT WITH
KAWASAKI MOTOR CORP
Yorba Linda, CA and Irvine, CA – September 29, 2011- W.A.R. We All Ride today announced a licensing agreement with Kawasaki that will integrate over 45 years of powersports recognition into casual and apparel products.
WAR will be responsible for the design, manufacturing, marketing and distribution of apparel to department stores and specialty stores in North America.
“We are very excited about our new partnership with Kawasaki Motor Corporation and the opportunity to develop an exciting and innovative casual apparel program for North American consumers.” stated We All Ride, President Cole Whitcher.
“Building upon Kawasaki’s market leadership position in a variety of vehicle categories, and the exceptional awareness and affinity consumers have for their well respected brands, we plan to combine our unique art style and their exciting imagery to develop an exceptional portfolio of casual apparel products.”
We All Ride’s General Manager Brandon Hearn went on to say: “Kawasaki offers the most recognized and best-selling brand of motocross bikes in the world dominating Supercross and Motocross championships. In addition, Kawasaki leads the way with regard to power, performance and style in the Sport, Super Sport, Cruiser and Touring motorcycle categories with their exciting Ninja and Vulcan brands. The combination of these exciting brands along with the iconic Jet Ski brand means that Kawasaki is truly the company that comes to mind whether you are riding in the dirt, burning up the road, or enjoying the water. I personally am very excited about working with Kawasaki."
All of Kawasaki apparel will include unique styling and artwork that caters to the brand’s model specific customer. The apparel line will range from men’s and women’s t-shirts, headwear, fleece, shorts, and accessories.
The initial launch of the collection will take place over the holiday period with the introduction of t-shirts and fleece, followed up with shorts, headwear and accessories trending into spring 2012.
Based in Yorba Linda, CA, WAR has been growing as the new company on the block in the action sports business in 2011, yet the company has been around since 2006?? The W logo and We All Ride logo are being sought after and recognized as a brand synonymous with quality and innovation that is striving to be the next family brand in the motocross industry worldwide. The company that prides on helping out young and upcoming athletes and to be a brand that the entire family is proud to wear in all action sport eliminates. www.weallrideclothing.com
ATVs, Motorcycles, Utility Vehicles, Watercraft and Power Products are just some of the unique consumer products that have made the Kawasaki brand a household name around the world. From the class leading Ninja® sportbikes and thundering Vulcan™ cruisers to the rugged Brute Force™ ATVs, MULE™ utility vehicles and JET SKI® watercraft, Kawasaki products lead the powersports industry around the globe. The secret of Kawasaki's success is in designing and manufacturing products that offer balanced performance, high quality, reliability and excellent fit and finish.