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Details on Industry Insight.
Santa Ana, CA (November 17, 2011) Switchboard Inc. is excited to announce Joe Burlo to the sales staff to be our EU sales liaison. He will be on the ground in real time in Europe developing distribution per brand and weekly communication with our current distributors. His focus will be discussing current business, marketing initiatives, missed opportunities and brand development.
Joe Burlo has over 25 years experience in the Skateboard and Action Sports Industry. He created, owned and funded Blueprint Skateboards which was the first non USA skateboard company to achieve both UK and International success.
Burlo says, “I am happy to have the opportunity to be working with Switchboard whom I consider to be a forward thinking company. Sometimes the best solutions are the simplest ones. Switchboard has recognized that to enable them to give an even better service to their European Distributors they needed to partner up with somebody like myself who is based in Europe and can deal with European distributors in their own time zone. Switchboard also recognized that having been a European distributor of premium skate brands for many years, I fully understand the issues that arise on both sides in dealings between USA companies and their European distributors and that I can help anticipate and resolve them, in some cases, before they even arise”.
According to Mark Sweetser, VP of Sales/Marketing at Switchboard, Inc., “Joe Burlo has many years experience as a European Distributor of premium skateboard brands, he has a thorough understanding of the relationships and day to day workings between Brand Owners and European distributors”.
From on the ground in UK, Joe Burlo is a Senior Consultant at Burlo Consulting and has long standing expertise and industry relationships encompassing Brand Creation, Sourcing, Manufacturing, Brand Licensing and European Distribution.
Established in 2003, Switchboard Inc. manufactures and distributes premium skateboard brands. The brands include Dogtown Skateboards, Hosoi Skates, Layback Longboards, Dick Brewer Hawaii Skateboards, Given Skateboards, Grind King Trucks, Triad Truck Company, and Cargo Trucks and accessories. The company has developed exponentially since its beginning eight years ago and remains standing strong with exceptional customer service, expedited shipping methods, and competitive pricing.
For additional information please contact Mark Sweetser at email@example.com.