Sponsors
Billabong ▼ -0.005 | PPR ▼ -0.60 | American Apparel ▼ -0.020 | The Buckle ▼ -1.28 | Columbia ▼ -0.80 | Deckers Outdoor ▼ -0.12 | Dicks ▼ -0.83 | Foot Locker ▼ -1.44 | Genesco ▼ -2.26 | Iconix Brand Group ▼ -0.94 | Jarden Corp ▼ -0.77 | Nordstrom ▼ -2.07 | Luxottica ▼ -0.97 | Nike ▼ -1.35 | Pacific Sunwear ▼ -0.01 | Skullcandy ▼ -0.32 | Sport Chalet - 0 | Urban Outfitters ▼ -1.13 | VF Corp ▼ -0.78 | Quiksilver ▲ +0.01 | Zumiez ▼ -1.99 | Macys ▼ -1.22 | Tillys ▼ -0.82 |
Ticker Sponsor
Readers Say
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Industry Insight

SHACC: Trailblazers in Women's surfing exhibit opens April 25.
ROTH CAPITAL PARTNERS: Zumiez comps exceed estimates.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Smith parent buys polarized brand

By Tiffany Montgomery
November 18, 2011 6:00 AM

Italian eyewear company Safilo Group, owner of Smith Optics and many other brands, announced Thursday it plans to acquire Polaroid Eyewear from StyleMark for $87.5 million.

 

Polaroid specializes in polarized sunglasses and is expected to have revenue of $63 million in 2011, and EBITDA of $8.6 million.

 

Safilo sees a lot of growth potential for the brand, especially outside of Europe, where Polaroid is underrepresented, the company said in a press release.

 

Other brands Safilo owns include Carrera, Smith Optics, Oxydo and Blue Bay. It also has the license for several brands, including Alexander McQueen, Balenciaga, Banana Republic, Bottega Veneta, BOSS Black, BOSS Orange and Dior.

 

Luxottica, owner of Oakley, is a major competitor.

 


Articles You Might Have Missed