Sponsors
Billabong ▲ +0.015 | PPR ▲ +2.15 | American Apparel ▲ +0.072 | The Buckle ▲ +0.25 | Columbia ▼ -1.54 | Deckers Outdoor ▼ -0.25 | Dicks ▼ -0.65 | Foot Locker ▲ +0.41 | Genesco ▲ +0.33 | Iconix Brand Group ▲ +0.17 | Jarden Corp ▲ +0.11 | Nordstrom ▲ +0.14 | Luxottica ▲ +0.23 | Nike ▼ -0.71 | Pacific Sunwear ▲ +0.14 | Skullcandy ▼ -0.01 | Sport Chalet ▼ -0.03 | Urban Outfitters ▲ +0.14 | VF Corp ▼ -0.40 | Quiksilver ▼ -0.07 | Zumiez ▲ +0.01 | Macys ▼ -0.07 | Tillys ▲ +0.09 |
Ticker Sponsor
Readers Say
Great insight into the issues
Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.

- By Kevin Bailey, President, Vans
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

Smith parent buys polarized brand

Smith Optics sunglasses.
Smith Optics sunglasses. Smith's parent company, Safilo Group, announced an acquisition this week.
By Tiffany Montgomery
November 18, 2011 6:00 AM

Italian eyewear company Safilo Group, owner of Smith Optics and many other brands, announced Thursday it plans to acquire Polaroid Eyewear from StyleMark for $87.5 million.

 

Polaroid specializes in polarized sunglasses and is expected to have revenue of $63 million in 2011, and EBITDA of $8.6 million.

 

Safilo sees a lot of growth potential for the brand, especially outside of Europe, where Polaroid is underrepresented, the company said in a press release.

 

Other brands Safilo owns include Carrera, Smith Optics, Oxydo and Blue Bay. It also has the license for several brands, including Alexander McQueen, Balenciaga, Banana Republic, Bottega Veneta, BOSS Black, BOSS Orange and Dior.

 

Luxottica, owner of Oakley, is a major competitor.

 


Articles You Might Have Missed