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Details on Industry Insight.
SIA & NSSRA Offer Turnkey Email Program for Retailers
FREE marketing program helps retailers stay connected with customers
WASHINGTON, DC. (November 10, 2011) - With the winter season quickly approaching, snow sports specialty retailers across the country are busy interviewing seasonal staff, going over inventory and prepping for the upcoming change of seasons.
Marketing can be the last item on a busy shop owner’s list, but SnowSports Industries America (SIA) and National Ski & Snowboard Retailers Association (NSSRA) want to make it easier for retailers to connect with their customers.
To assist retailers with customer communications, SIA & NSSRA have created a turnkey email program - FREE for retailers to use in promoting their shop, services and the season’s hottest snow sports products.
Timely messages that are complete with subject lines, copy and scheduling suggestions have been developed that can be customized to include shop branding or a coupon/incentive to help drive business to their stores. General topics include: reminders to tune-up gear, fashion/style/gear trends, holiday gift ideas and other seasonally timed messages.
November Tune-Up & Fashion/Style/Trends
January Ready to Ride
February Bring a Friend (skiing/riding)
March Stock Up for Next Year
MLK/President’s Day/Anytime Ship Your Gear
Anytime Check Out the Latest
“Reminding consumers that it’s important to keep their equipment tuned-up is just one of many messages that keeps a shop’s name in front of consumers and coming back through the door,” said David Ingemie, SIA’s president.
The program was developed with direction from SIA’s Retailer Advisory Committee, whose members represent specialty ski and snowboard shops across the country, as well as NSSRA.
“Many specialty snow sports retailers don’t have the time or resources to create marketing campaigns, despite knowing they can help generate business,” said Brad Nelson, NSSRA Chairman of the Board, Hi Tempo Ski, Snowboard & Sail, White Bear Lake, Minn.
“The program gives retailers access to customizable materials and is easy to implement. It’s a great turnkey program, and I would recommend that retailers add it to their marketing plans for the upcoming season.”
For more information on SIA’s retailer postcard and email program, please contact Mary Cecile Neville, SIA’s Associate Director Marketing & Communications, at MCNeville@snowsports.org or 703.506.4201.
The National Ski and Snowboard Retailers Association (NSSRA) is a volunteer-led organization dedicated to the support and education of specialty snow sports retailers. Since its founding in 1989, NSSRA has served as the voice of specialty snow sports retailers, representing their interests in the many issues that concern the specialty snow sports retail channel.
NSSRA publishes a number of reports for specialty snow sports retailers, including the biennial NSSRA Cost of Doing Business Survey, a business-performance benchmarking tool; the annual Sports Participation in Snow Sports report; and the annual Combined Indemnified Bindings List. For more information, contact NSSRA at 847.391.9825; Fax: 847.391.9828; or Email: email@example.com.
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, SnowSports RetailTRAK and Executive Market Summary.
SIA helps grow the industry with consumer initiatives and websites, snowlink.com and wintertrails.org, marketing products, services and programs helping our Members operate more efficiently, bring their products to market and increase participation in snow sports. For more information, check out snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: 703.556.9020, Fax: 703.821.8276, Email: PR@snowsports.org.