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Details on Industry Insight.
BLOOMBERG TV'S 'BLOOMBERG THE MENTOR': PASSION FOR SUNGLASSES
Presented by Ink from Chase
- Airing Tuesday, November 8th at 9pm ET/PT -
Ten years ago, Darren and Steve Rosenberg launched Newport Beach, California-based Kaenon Polarized - a luxury brand of high-performance sunglasses with a cult following among sailors, baseball players and golfers.
But while Kaenon's unique premium shades are worn by pro athletes and celebrities, mass-market audiences have remained elusive.In this Tuesday's "Bloomberg The Mentor," airing on Bloomberg Television at 9pm ET/PT, branding and retail guru Jay Margolis steps in to help these founders amplify the buzz around their products. With over 30 years of experience in the business, including executive roles at Limited Brands, Reebok, Tommy Hilfiger and Liz Claiborne, can Margolis help the Rosenbergs grow "the best sunglasses you've never heard of" into a major player in the market?
Watch episode preview here:
Airs Tuesday, November 8th at 9 PM ET/PT
Repeats Friday, November 11th at 9:30 PM ET/PT
About "Bloomberg The Mentor"
"Bloomberg The Mentor" is an original series by Bloomberg Television that features top CEOs mentoring small business owners across America. Every entrepreneur hopes to strike it big, but the reality is that 80% of small businesses fail within the first 18 months. What if entrepreneurs from around the U.S. had the chance to get real-life advice from some of America's best-known CEOs? This season, "Bloomberg The Mentor" tests that concept with eight small businesses.
About Ink from Chase
Ink from Chase is a suite of business cards developed specifically for small business owners, saving them time so they can focus on growing their business. The Ink from Chase portfolio includes four cards – Ink Bold, Ink, Ink Plus and Ink Cash – with special incentives for Chase retail banking customers. Each card offers solutions for small business owners based on their spending habits, cash flow needs and the desire to earn and redeem valuable rewards based on their preferences.