Sponsors
Billabong ▼ 0.000 | PPR ▼ -2.15 | American Apparel ▲ +0.003 | The Buckle ▼ -0.78 | Columbia ▼ -0.28 | Deckers Outdoor ▼ -1.26 | Dicks ▼ -0.82 | Foot Locker ▼ -0.38 | Genesco ▼ -1.41 | Iconix Brand Group ▼ -0.16 | Jarden Corp ▼ -0.26 | Nordstrom ▼ -0.67 | Luxottica ▲ +0.34 | Nike ▼ -0.59 | Pacific Sunwear ▼ -0.05 | Skullcandy ▲ +0.07 | Sport Chalet - 0 | Urban Outfitters ▲ +0.05 | VF Corp ▼ -0.63 | Quiksilver ▼ -0.06 | Zumiez ▼ -0.17 | Macys ▼ -0.30 | Tillys ▼ 0.00 |
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Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

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Tiffany Montgomery
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How Quiksilver is marketing Slater's 11th

By Tiffany Montgomery
November 04, 2011 8:04 AM

 

I checked in with Quiksilver yesterday to see how the company is marketing Kelly Slater’s 11th world title.

 

For his 10th, the company launched a multifaceted campaign that ranged from store windows to “wild postings.”

 

Here is what Quiksilver is doing this time around, according to Global Communications Director Catlin Rawling:

 

Quiksilver T• Ts, hats and hoodies that reference “11” online and in-stores.

 

• After he won in San Francisco, Quiksilver blanketed the beach with T-shirts, hats and signs.

• Quiksilver produced a commemorative video

• Surfline banners

• Page takeovers on Surfingmagazine.com and Surfermag.com
• Grind TV banner units


Facebook tab with sweepstakes to win a signed Channel Island board by Kelly Slater, photo gallery, video gallery, congratulate Kelly on the comments

• Retail windows

• Wholesale online ads (for example, this one at Jack's)
• Email blast - behind the scenes photos, day of the big win shots, etc.

• Print ads beginning for February books

• Limited edition T’s that say: Jordan+Kobe = Slater

 

 

 


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