Sponsors
Billabong ▲ +0.015 | PPR - 0 | American Apparel ▼ 0.000 | The Buckle ▲ +0.66 | Columbia ▲ +0.36 | Deckers Outdoor ▲ +1.92 | Dicks ▲ +0.78 | Foot Locker ▲ +1.03 | Genesco ▲ +1.62 | Iconix Brand Group ▲ +0.72 | Jarden Corp ▲ +1.48 | Nordstrom ▲ +1.57 | Luxottica ▲ +0.29 | Nike ▲ +1.74 | Pacific Sunwear ▼ -0.01 | Skullcandy ▲ +0.08 | Sport Chalet - 0 | Urban Outfitters ▲ +0.05 | VF Corp ▲ +2.71 | Quiksilver ▲ +0.07 | Zumiez ▲ +1.26 | Macys ▲ +1.31 | Tillys ▲ +0.26 |
Readers Say
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Industry Insight

SDSI recaps FundSource OR success. Four reasons for B2B companies to embrace ecomm from NuORDER.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

How Quiksilver is marketing Slater's 11th

By Tiffany Montgomery
November 04, 2011 8:04 AM

 

I checked in with Quiksilver yesterday to see how the company is marketing Kelly Slater’s 11th world title.

 

For his 10th, the company launched a multifaceted campaign that ranged from store windows to “wild postings.”

 

Here is what Quiksilver is doing this time around, according to Global Communications Director Catlin Rawling:

 

Quiksilver T• Ts, hats and hoodies that reference “11” online and in-stores.

 

• After he won in San Francisco, Quiksilver blanketed the beach with T-shirts, hats and signs.

• Quiksilver produced a commemorative video

• Surfline banners

• Page takeovers on Surfingmagazine.com and Surfermag.com
• Grind TV banner units


Facebook tab with sweepstakes to win a signed Channel Island board by Kelly Slater, photo gallery, video gallery, congratulate Kelly on the comments

• Retail windows

• Wholesale online ads (for example, this one at Jack's)
• Email blast - behind the scenes photos, day of the big win shots, etc.

• Print ads beginning for February books

• Limited edition T’s that say: Jordan+Kobe = Slater

 

 

 


Articles You Might Have Missed