Sponsors
Billabong ▲ +0.015 | PPR ▼ -5.95 | American Apparel ▼ -0.084 | The Buckle ▲ +0.47 | Columbia ▲ +0.48 | Deckers Outdoor ▲ +0.63 | Dicks ▲ +0.02 | Foot Locker ▲ +0.87 | Genesco ▼ -0.03 | Iconix Brand Group ▲ +0.12 | Jarden Corp ▲ +0.58 | Nordstrom ▲ +2.70 | Luxottica ▼ -0.21 | Nike ▲ +1.45 | Pacific Sunwear ▼ -0.02 | Skullcandy ▲ +0.07 | Sport Chalet - 0 | Urban Outfitters ▲ +0.45 | VF Corp ▲ +0.62 | Quiksilver ▼ -0.019 | Zumiez ▲ +0.65 | Macys ▲ +0.50 | Tillys ▼ -0.06 |
Ticker Sponsor
Readers Say
Great insight into the issues
Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.

- By Kevin Bailey, President, Vans
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Industry Insight

MOSS ADAMS: Networking reception at MAGIC.
KNOWSHOW: Boat party on July 29 to celebrate the trade show's 10th anniversary.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

How Quiksilver is marketing Slater's 11th

By Tiffany Montgomery
November 04, 2011 8:04 AM

 

I checked in with Quiksilver yesterday to see how the company is marketing Kelly Slater’s 11th world title.

 

For his 10th, the company launched a multifaceted campaign that ranged from store windows to “wild postings.”

 

Here is what Quiksilver is doing this time around, according to Global Communications Director Catlin Rawling:

 

Quiksilver T• Ts, hats and hoodies that reference “11” online and in-stores.

 

• After he won in San Francisco, Quiksilver blanketed the beach with T-shirts, hats and signs.

• Quiksilver produced a commemorative video

• Surfline banners

• Page takeovers on Surfingmagazine.com and Surfermag.com
• Grind TV banner units


Facebook tab with sweepstakes to win a signed Channel Island board by Kelly Slater, photo gallery, video gallery, congratulate Kelly on the comments

• Retail windows

• Wholesale online ads (for example, this one at Jack's)
• Email blast - behind the scenes photos, day of the big win shots, etc.

• Print ads beginning for February books

• Limited edition T’s that say: Jordan+Kobe = Slater

 

 

 


Articles You Might Have Missed