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Details on Industry Insight.


Tiffany Montgomery
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How Quiksilver is marketing Slater's 11th

By Tiffany Montgomery
November 04, 2011 8:04 AM

 

I checked in with Quiksilver yesterday to see how the company is marketing Kelly Slater’s 11th world title.

 

For his 10th, the company launched a multifaceted campaign that ranged from store windows to “wild postings.”

 

Here is what Quiksilver is doing this time around, according to Global Communications Director Catlin Rawling:

 

Quiksilver T• Ts, hats and hoodies that reference “11” online and in-stores.

 

• After he won in San Francisco, Quiksilver blanketed the beach with T-shirts, hats and signs.

• Quiksilver produced a commemorative video

• Surfline banners

• Page takeovers on Surfingmagazine.com and Surfermag.com
• Grind TV banner units


Facebook tab with sweepstakes to win a signed Channel Island board by Kelly Slater, photo gallery, video gallery, congratulate Kelly on the comments

• Retail windows

• Wholesale online ads (for example, this one at Jack's)
• Email blast - behind the scenes photos, day of the big win shots, etc.

• Print ads beginning for February books

• Limited edition T’s that say: Jordan+Kobe = Slater

 

 

 


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