Sponsors
Billabong ▲ +0.005 | PPR ▼ -2.80 | American Apparel ▲ +0.03 | The Buckle ▲ +0.01 | Columbia ▼ -0.45 | Deckers Outdoor ▲ +1.15 | Dicks ▲ +0.58 | Foot Locker ▲ +1.55 | Genesco ▲ +2.71 | Iconix Brand Group ▲ +0.39 | Jarden Corp ▲ +0.48 | Nordstrom ▲ +0.52 | Luxottica ▼ -0.13 | Nike ▲ +0.35 | Pacific Sunwear ▲ +0.01 | Skullcandy ▲ +0.01 | Sport Chalet - 0 | Urban Outfitters ▲ +0.53 | VF Corp ▲ +0.35 | Quiksilver ▼ 0.00 | Zumiez ▲ +0.50 | Macys ▲ +1.07 | Tillys ▼ -0.02 |
Ticker Sponsor
Readers Say
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
Industry Insight

CURVEXPO: Recap of the swimwear & lingerie show in Las Vegas.

SIMA: Save the Date invitation for Humanitarian Fund's STOKES ME Bowl-a-rama on Sept. 16.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

How Quiksilver is marketing Slater's 11th

By Tiffany Montgomery
November 04, 2011 8:04 AM

 

I checked in with Quiksilver yesterday to see how the company is marketing Kelly Slater’s 11th world title.

 

For his 10th, the company launched a multifaceted campaign that ranged from store windows to “wild postings.”

 

Here is what Quiksilver is doing this time around, according to Global Communications Director Catlin Rawling:

 

Quiksilver T• Ts, hats and hoodies that reference “11” online and in-stores.

 

• After he won in San Francisco, Quiksilver blanketed the beach with T-shirts, hats and signs.

• Quiksilver produced a commemorative video

• Surfline banners

• Page takeovers on Surfingmagazine.com and Surfermag.com
• Grind TV banner units


Facebook tab with sweepstakes to win a signed Channel Island board by Kelly Slater, photo gallery, video gallery, congratulate Kelly on the comments

• Retail windows

• Wholesale online ads (for example, this one at Jack's)
• Email blast - behind the scenes photos, day of the big win shots, etc.

• Print ads beginning for February books

• Limited edition T’s that say: Jordan+Kobe = Slater

 

 

 


Articles You Might Have Missed