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Details on Industry Insight.
ETNIES TO POP UP THIRD RETAIL STORE IN EUROPE THIS YEAR
Marking etnies’ Third Retail Store to Open in 2011, the New East London Location is Part of Boxpark’s Pop-Up Mall
Manchester, UK (Nov. 15, 2011) – etnies is proud to announce that its third retail store to open this year is a part of the Boxpark project, the world’s first pop-up mall, and will open in East London on Nov. 28. Following the successful opening of the brand’s stores in Kingston Upon Thames and Amsterdam, this is etnies’ third retail store to open in Europe in 2011.
“Continuing to expand the brand’s reach by opening up three etnies retail stores in Europe this year has been exciting for all of us at etnies,” said Pierre-André Senizergues, CEO and owner of etnies. “We see this expansion in the European market to be very promising. Our European customers have been amazingly loyal to us and we’re happy to offer them an additional location, especially one that is so unique in concept."
The new etnies store at Boxpark features concept designs that are based heavily on etnies’ focus on the planet and allows the latest products to be showcased in an environment that compliments the brand and provides a true brand experience to shoppers. As the world’s first pop-up mall, Boxpark was created from stripped and refitted shipping containers and houses more than fifty carefully selected fashion, art and lifestyle brands, galleries and cafes.
etnies East London Store at Boxpark
Bethnal Green Road
Boxpark Phone: +44 (0) 20 8133 0182
For more info on etnies, check www.etnies.com
For more info on Boxpark, visit: www.boxpark.co.uk
Stay updated on etnies Europe online at:
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today, etnies’ vision, led by owner and skateboarder Pierre-André Senizergues, is to remain the leading action sports company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring world class skateboarding, surfing, snowboarding, moto x, BMX and auto teams and continues its dedication by giving back to each of these communities. For additional information, visit www.etnies.com.