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Details on Industry Insight.
etnies and Adult Swim Launch Footwear and Apparel Collaboration
Inspired by Adult Swim Characters and Designed by Its Artists, this Second Collection Hits Retail for the Holiday Season
NEW YORK – Adult Swim, the #1 television network for young adults, and etnies, the first skateboarder-owned and operated global action sports footwear and apparel company, have teamed up to create all-new Adult Swim-branded skateboard shoes, t-shirts and backpacks.
Inspired by some of the network’s most popular characters from its original series, and a f ew select pieces based on Metalocalypse, these products were designed by Adult Swim designers and will be available for sale at the Adult Swim Shop at adultswimshop.com and the etnies online store at etnies.com for the Holiday season.
Starting today, fans can log on to adultswimshop.com to select from a range of Adult Swim and etnies collaboration gear. Featured in the line are some Metalolcalypse-inspired items including two t-shirts ($24 each), a backpack ($60) and shoes, as well as an Adult Swim-branded t-shirt ($24) and backpack ($60).
“Finding the right partner for collaborations with Adult Swim is as important to us as making great product that our fans will love,” said Pete Yoder, vice president of consumer products for Cartoon Network Enterprises, the licensing and merchandising arm of Adult Swim.
“etnies is a great partner that really understands and embraces the creativity and unique tone of our brands and characters, and this new line of products builds on what our first collaboration started.”
“etnies and Adult Swim both have similar irreverent and creative attitudes that made the brands’ first collaboration a success, and led us to partner on a second collaboration,” said Tucker Gerrick, etnies Sr. marketing manager.
“etnies core is in skateboarding, and I know of a few skateboarders that can identify with the way Adult Swim’s Metalocalypse leaves a trail of mayhem everywhere the band goes.”
This deal marks the second time two companies have collaborated to infuse the culture and creativity of both of their industry-leading brands. The first collaboration resulted in two different etnies shoes based on some of Adult Swim’s most popular shows and characters.
This year’s collection will feature the first ever t-shirts and backpacks between the two companies. Owned and run by former professional skateboarder Pierre-André Senizergues, etnies was founded more than 25 years ago and is currently one of the world’s leading skateboard footwear and apparel manufacturers.
Adult Swim, the late-night programming block sharing channel space with Turner’s Cartoon Network, consistently ranks as the #1 network in total day delivery of key young adults among
ad-supported basic cable, according to Nielsen Media Research.
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever.
Today, etnies’ vision, led by owner and skateboarder Pierre-André Senizergues, is to remain the leading action sports company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring world class skateboarding, surfing, snowboarding, moto x, BMX and auto teams and continues its dedication by giving back to each of these communities. For additional information, visit etnies.com.
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