AGENDA: Video recaps, 2015 show dates, "Love Made Me Do It" women's networking series on Wednesday.
STOKES ME: Deadline today to enter SIMA Humanitarian Fund's Bowl-a-thon fundraiser.
Details on Industry Insight.
OAKLEY SIGNS NEW TALENT TO GLOBAL WOMEN’S TEAM
WQS Surfer Erica Hosseini Chooses Oakley Eyewear & Apparel to Train & Compete
Oakley, Inc. today announced a new addition to the company’s Global Women’s Team: WQS surfer Erica Hosseini. Erica will rely on Oakley’s ability to bridge the gap between form and function enabling her to fulfill her potential in and out of the water, while simultaneously expressing her own distinctive style.
A Newport local, Erica surfs and trains in her own backyard and when she’s not at the beach the self-proclaimed “tech nerd” likes to spend time updating her website, www.whereserica.com, blogging and hosting “The Weekly Grind,” for Grind TV.
“When I heard Oakley was focused on launching more women's active and swimwear products, I knew it was something I wanted to be apart of,” said Erica.
“As a professional surfer I need to make sure I stay fit and train hard. I want to do this everyday in high performance, quality and stylish products. That's why I chose Oakley."
“Oakley athletes have woven a powerful legacy across a myriad of sports since the brand’s inception in 1975,” said Patrick McIlvain, Oakley VP Global Sports Marketing.
“Erica possesses an uncontainable drive to be on the forefront of sport and style. This makes her an exceptional ambassador for Oakley who will lead the next generation of active women into new territory where performing beautifully is a natural part of everyday life.”
Oakley has long been recognized for the superior optical quality of their eyewear and the Women’s Active Collection builds on that legacy. The collection combines technological advancements including HD Polarized® lenses for optimum clarity and Unobtanium® nosepads to prevent slipping, with stylized frames for a line of eyewear that enables athletic women like Erica to be powerfully protected and beautifully decorated at the same time.
Whether Erica is out for a surf putting Oakley symmetry to the test or running on the beach, Oakley’s innovative swimwear and active apparel elevates performance levels allowing her to do the same.
The brand’s advanced O-Form technology maximizes fit, comfort and performance with 4-way stretch that conforms to the body while Oakley’s best in class moisture management system, O Hydrolix, removes excess moisture to keep the her focused and comfortable during her most intense workouts.
As Oakley continues to perfect the balance of performance and style, athletes like Erica are poised to play an integral role in shaping the future of Oakley’s Women’s eyewear and apparel for before, during and after sport.
Visit Oakley.com to learn more about the company’s latest advancements in women’s-specific eyewear and apparel and to meet the newest additions to Oakley’s Global Women’s