AGENDA: Pre-registration and lodging specials for Vegas show, Aug. 17-19.
SIA: Cooling down NYC with annual Summer Snowdown media event.
Details on Industry Insight.
Burton Snowboards and Lucasfilm Bring the Force to the Mountain with Limited Edition Star Wars™ Snowboards and Youth Helmet
BURLINGTON, VT (November 7, 2011) Burton Snowboards and Lucasfilm have come together this winter to bring Star Wars™ snowboard gear to groms everywhere. Just in time for the holidays, Burton is offering a super limited run of two new youth snowboarding products inspired by Star Wars, including a RED youth helmet called the ‘Avid Grom R2-D2’ and a limited edition series of Chopper Star Wars™ snowboards for kids.
The Force is definitely with the new Avid Grom R2-D2 helmet, which is designed after everyone’s favorite droid sidekick, and features a lightweight in-molded polycarbonate shell. The collectible new RED helmet also includes the Spin Fit System that allows riders to easily adjust the fit and helmet’s circumference.
Other standard features include Airvanced Ventilation™ to customize venting and a goggle gasket to keep goggles in place. Little groms can impersonate the classic Star Wars character both on and off the mountain since the helmet can be worn on snow, for skateboarding or on bike rides.
Available in limited quantities starting November 15th in Burton Flagship stores and snowboard shops around the globe, the helmet is the perfect gift for Star Wars fans.
Available now is the series of limited-edition, youth-sized Chopper snowboards that showcase eight different iconic images from the original Star Wars trilogy, including Yoda, Darth Vader, Luke Skywalker and the original movie poster.
The Chopper Star Wars™ youth snowboards come in small sizes that range from 80 cm to 130 cm long. Offering the softest flex possible and lifted edges all the way around, the Chopper allows even the lightest riders to master balance and board control.
In addition, the three smallest sizes in the series come complete with grippy foot pads and the Riglet Board Reel accessory, so parents can tow their youngest rippers around until they’re ready to rock bindings.
The Chopper Star Wars™ board series is available now for a suggested retail price of $189.95 each. The Avid Grom R2-D2 Helmet is arriving in stores in mid-November with a suggested retail price of $99.95. Both are available in super limited quantities at Burton Flagship stores and local dealers worldwide.
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com.
Lucasfilm, STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.